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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Another phenomenon that upsets the Panda balance is the sinister surge in traffic prior to an algorithm hit. Google ends up dishing out more and more organic search traffic, even when there are problems on the site engagement-wise.

  2. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    The snippets work by extracting information from data tables on a Web page and pairing that with an algorithm to help determine the quality and relevance of which data to display in the snippet. Google Web Search has evolved in recent years with a...

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    In a nutshell, Google’s Panda algorithm is trying to understand how happy users are with your site. So, if Google’s Panda algorithm is measuring user experience, and your site gets 50 percent of its visits from mobile, then that means 50 percent of...