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  1. Last-Minute SEO - Here Come the Holidays!

    Warning: Black hat means using techniques that game the search engine algorithm. Organic search is generally used to refer to how well your site factors against that search engine’s organic algorithm and then how well that engine positions you in...

  2. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    The DNS dashboard and reporting promises to give insight into the adjustments that can be made to improve Quality Score, for example, better copy or more tightly themed ad groups, by using an algorithm that calculates a "health score" based on...

  3. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    We (the "good guy" SEO companies) keep saying that you "can't do this" (and we have seen penalties and know this to be true), but when the common person is searching for "search engine optimization companies", you would think that after all of...

  4. What is SEM? Depends on Who You Ask

    In the wake of Google algorithm updates, Penguin, Panda and Hummingbird, many have shifted from offering SEO services to focus on paid search via search engine marketing services. Wikipedia definition of SEM a comprehensive approach to increasing...

  5. 7 Ways to Make Your Google Search Result Stand Out

    If your domain name has your targeted keyword(s) in it, that's a bonus, however, don't go out of your way to buy an exact match domain name and get caught up in the exact match domain algorithm. Conversion rate optimization (CRO) is just as...