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Google Search Algorithm

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  1. "Which Update?" Is the Wrong Question

    While I understand the instinct to relate X to Y and have fallen victim to the simplicity of it many times myself, we have to remember that this is entirely the wrong way to look at search algorithm updates.

  2. seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks

    SEW: How much do you believe changes in search engine algorithm will affect samples like the ones collected for this study in 2015 and beyond? Heuser: The best studies are those done recently and with a large sample size because of that exact...

  3. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Another phenomenon that upsets the Panda balance is the sinister surge in traffic prior to an algorithm hit. Google ends up dishing out more and more organic search traffic, even when there are problems on the site engagement-wise.

  4. The Evolution of SERPs and User Behaviors

    Since 2011, Google has updated its algorithm 83 times, and that’s only factoring in the major changes, not the countless smaller updates that go unnoticed or unreported. As an industry, we talk a lot about Google (and search engines in general...

  5. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    The snippets work by extracting information from data tables on a Web page and pairing that with an algorithm to help determine the quality and relevance of which data to display in the snippet. This week, the Google Research team unveiled...

  6. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    For those dealing with a major drop in traffic due to an algorithm update, I’m not sure there’s a better feeling in the world than seeing recovery. Since you are on the fringe of the strike zone, you can easily get hit by subsequent algorithm updates.

  7. What’s the Deal With Links From M.Biz? Should You Disavow?

    Manual link penalties and algorithmic devaluations in the Penguin algorithm were created in order to demote sites that are overtly cheating. However, I personally still do disavow these links simply because I don’t completely trust the Penguin...