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  1. Most Valuable Ecommerce Customers Come from Organic Search [Study]

    Acquisition channels were obtained via the “utm_medium” tag in Google Analytics. Tthe highest value customers come from organic search at a rate of 54 percent higher than the average lifetime value of a customer, followed by PPC and email...

  2. Opinion: Search Engines Not Responsible for Deleting Personal Data From Index

    Google doesn't have to delete sensitive personal information from its search engine index, according to a recommendation to the European Court of Justice. It was part of a case brought against the search engine firm by a Spanish citizen looking to...

  3. Google Celebrates Gay Pride Month, Supports LGBT Employees

    Google is celebrating gay pride month in a big way. From its internal committees to its speaker series and fundraising events, Google supports the LGBT community and employees unlike most workplaces. In a post on Google+, Life at Google documented...

  4. How to Make Your Keywords Fit Your Marketing Messaging

    Your user research will tell you a lot about how people actually search, but you do ultimately need to run what they gave you through Google's Keyword Tool to get an idea of traffic and Moz's Keyword Difficulty to get an idea of what it's going to...

  5. Linkable Asset Strategy: How to Pick & Prioritize Assets

    To fuel creativity even more, you can copy keywords and drop them into Google search, Google Trends, BuzzFeed, Quora or Yahoo Answers for Qfor inspiration. With keyword search data, typically we're grabbing estimated monthly, exact match searches...