And, the "goals" that had been set up in Google Analytics did little to provide actionable information to really know what's going on, or whether things were "good". Sometimes there is cause to remove "bad content" from the search engines' indexes.
As the Penguin 2.0 dust settles the SEO pundits are racing to interpret what Google has done and what it means. But unlike many other industries where there are watchdog groups, checks-and-balances or elections, Google rules the Monarchy in SEO.
The quote involves Google Glass, the latest hot item from Google X: I recently read an article in Businessweek that really helps highlight this, specifically concerning their Google X department. So you can work to build a link from their site to...
Because of this, Google is reengineering their products – such as Maps – to sustain their monopoly on search Perhaps what we don't realize is that Google has trained us to search for things (or, more directly, to “Google” for things) – and they are...
Unfortunately, since March 9, Google began returning trackable referral information for PPC only, skewing our ability to accurately apply this information to organic search. Assuming Google (or Apple) fails to put a functioning (not provided) like...
We are excited about the prospect of working with the Google Maps team to enhance our search capabilities and to join them in their ongoing efforts to build the best map of the world," he wrote. We're excited about the prospect of enhancing Google...
Separately, Google is warning that if you have a bad mobile website, your search rankings will soon be hurting. In addition, just as site speed has played a part in Google’s web search ranking algorithm since 2010, you can expect site speed to have...
Here you can see search term or exact word or set of words a person enters when searching on Google. This is a "search term match type" and it tells you how closely the person's search term (that triggered your ads on Google) is related to the...
For the record, my favorite failure is Topeka, Kansas changing it's name to Google, Kansas in an attempt to get Fiber in their city. I'm writing a post about egobait for link building for Search Engine Watch and am trying to get some ideas for how...
On every check we have made, Google's search engine gave us easy access to illegal goods, including websites which offer," Hood said. Google is allowing illegal prescription drug activity online and profiting from it, according to a report by USA...
But Google Webmaster Tools gives the advanced search expert another perspective on planning and evaluating his or her search efforts. It doesn't just show you the breakdown of the traffic that made it to your site; it shows your traffic potential...
The Google search engine has a hidden side. Here's what Google shows me for that search term: The Google Stock Market Difference Because it sells ad space based on a keyword auction, it's actually a stock market for words.
There is an extremely helpful report in Google Analytics that can help determine if your website falls into the first or second image of the mice/maze picture above: the Visitors Flow report. Check out the screen shot below to see where this report...
Call it what you like – predictive, unified, aggregated – Google Now is a glimpse at the seamlessly personalized, contextually complex, nascent future of search. At the recent Google I/O conference, several new categories were announced, including...
Google says that one in six searches give results with visual content – this would include things like image search results, news story thumbnail images, and YouTube videos. Google will display images when they feel the context of the search is one...
Searches on Google tell us that moviegoers are actively engaged in search and use the results to make decision on what movie to see. Not only has Google found a way to quantify movie search intent, but also predict box office performance related to...
Tools such as Social Mention, Google Alerts, and fancier tools like Viral Heat, HootSuite, and others provide those managing the brand with immediate visibility into target brand perception. Sites like the Google+, Digg, Reddit, Stumbleupon...
As Google matures as a search engine, silver bullets are becoming rarer and rarer. Every major Google algorithm update is followed by weeks and weeks of posts addressing the specifics of the particular change.
Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the Yahoo Bing Network in 2012, according to AdGooroo data (disclosure: I work there) making retail the most robust category for paid search in terms of ad...
Taking some inspiration from Google, Yahoo's search results have gotten a makeover. Yahoo announced its brand new look today – one that includes a Google-like navigation bar, and search results that appear higher on the page and seem to load faster.
