Since launching universal search results in 2007, Google has been integrating many more non-traditional search results, adding videos, news stories, sports scores, products, images, maps, and reviews into what was once traditional organic search...
While Google's Panda updates did help define "better content" through a user-focused lens, with Panda's future as part of Google's primary algorithm, it seems an opportune time to help redefine exactly what is "awesome frickin' content.
Google has announced that its desktop and mobile search will now include data gathered from Android app activity. When users search for your app, they often want to go deeper and see what in-app content fellow users find interesting," said director...
To fix this, Cutts advises clicking around your website to make sure you can reach the pages on your site by clicking on regular links, ideally in a text browser (to do this, from Google's search results, click on Google's cache of your page/site...
Much of this preoccupation stems from a belief that Google bestows magical SEO powers on .edu top-level domains (TLDs). In fact, Google's Distinguished Engineer Matt Cutts is on record saying that .edu TLDs don’t carry more weight than other...
Google has launched its Now predictive search platform for Apple's iOS. The company is bringing the platform to Apple's mobile operating system as a feature on the new version of Google's Search application for the iPhone and iPad.
Google has experimented with seven results on many SERPs since last summer. Are you seeing less than 10 results in your Bing search results? If you clicked a high-ranking link and then clicked back to the search results, they increased the number...
We do our best to be mindful of Google's Content Quality Guidelines and know that a human rater may review the page quality of the content we provide for consumption by users. Looking at your entire index through the lens of a website indexation...
Another well‐known example is from Google. They did a brilliant job with their Super Bowl ad that not only effectively showcased their different search features, but had an effective emotional hook that the audience related to, resulting in almost...
Google searches predict market moves – BBCAnalysis shows there is potential big profit to be made by tracking search volume for certain terms. No More Quick View in Google Search – Google Operating SystemGoogle removes the ability to see PDF or...
I'm a big fan of Google's Coke vs.soda vs.pop survey. Run Surveys: Get an up to date pulse on customer sentiment and market sentiment using Google Surveys or SurveyMonkey. To keep it simple, Google has an index of all of your current pages.
From July to December 2012 Google received 2,285 government requests to remove content from its platforms, an all-time high. Google reported in its bi-annual transparency report that government requested takedowns are up from the first half of last...
As we’ve streamlined the results page, we’ve had to remove certain features, such as Instant Previews," according to a Google spokesperson in the Google Search Forum. Google Instant Previews, which gave searchers a sneak peek of a website by...
Please note that none of these search optimization resources will provide you with secrets that'll automatically rank your site first for queries in Google. The SEO Starter Guide is filled with Google's advice on best practices to make it easier...
The European Commission is now seeking feedback on Google's cosmetic search result changes that aim to settle a years-long antitrust investigation. As we've previously reported, Google has committed to proposed clearer labeling for desktop and...
After releasing a barrage of new reports to help you understand attribution from multi-channel funnel reports, attribution modeling, and social data partners, Google realizes that site owners need to better understand customer journey from first...
What our advertisers often don't think about and what makes us different, is our significant, distinct audience of 47 million unique searchers in the U.S.whom you can only find on Bing and Yahoo Search, not on Google.
Lastly, with Google authorship taking a strong foothold on rankings and the comments coming from Eric Schmidt about information that is tied to verified profiles ranking higher than "anonymous" content in search results, Google+ and authorship...
Brands are looking beyond social media giants like Facebook, Twitter, and Google+ to more niche sites such as Pinterest, which puts a big emphasis on visuals. For example, a search for Starbucks returns threads related to the overall brand...
I'm sure you're all by now aware of Google Reader's demise; to many of you this story will have barely warranted a second glance, but for an SEO news addict like me it is a serious pain in the ass. The good news was Google allowed me to get a...
