A simple snapshot of organic search traffic trends pulled from Google Analytics provides a useful graph to see how SEO efforts have grown traffic over time. Looking at this historical, top-level view of the site’s visibility in the search engines...
Link building: Combine your sales effort with link building, but try not to break Google guidelines for paid links. Google Trends offers some insight into keyword trending when your keyword stays above a minimum threshold.
The simplest method for comparing user behavior by device type is in the main navigational stream (Google Analytics: Audience > Mobile > Overview) but B2B SEO professionals should also compare visitor performance by operating system, based on high...
The world's third largest search engine (after just Google and YouTube) changed Bing Business Portal to Bing Places for Business in April 2013, but the general idea remains the same. This makes listing your business in Yelp, Yahoo Local, and Google...
Two search agencies independently conducted experiments of their own to see where people click when presented with the new carousel in Google local results. Google officially rolled out its local carousal results to all U.S.users last week for...
Google+ and Twitter are both slightly under 15 percent with Twitter gaining much more ground over the past year. BrightLocal has revealed insights from their new consumer review survey looking at local search.
Build links like Google doesn't exist – links that are creative, helpful, and useful not just to the linkee but to the linker and clicker, as well. With Penguin and Panda there's a real need to build links that help humans, not solely designed for...
When Google announced their move to enhanced campaigns in February, many thought that Google had gone too far. Once I got past the fact that Google had just forced a massive organizational change on us and everyone else, it started to become clear...
Acquisition channels were obtained via the “utm_medium” tag in Google Analytics. Tthe highest value customers come from organic search at a rate of 54 percent higher than the average lifetime value of a customer, followed by PPC and email...
The most common example of this are the Google AdWords listings in the Google search results. FTC also brings up social listings, such as the ones you see in Facebook’s Graph Search, or even Google+ influenced personalized results where some...
Google doesn't have to delete sensitive personal information from its search engine index, according to a recommendation to the European Court of Justice. It was part of a case brought against the search engine firm by a Spanish citizen looking to...
Google is celebrating gay pride month in a big way. From its internal committees to its speaker series and fundraising events, Google supports the LGBT community and employees unlike most workplaces. In a post on Google+, Life at Google documented...
When you placed the tilde sign immediately in front of a keyword, Google would also include synonyms for that word in their search results. Unfortunately, Google has quietly dropped support for the tilde sign in Google search results.
Your user research will tell you a lot about how people actually search, but you do ultimately need to run what they gave you through Google's Keyword Tool to get an idea of traffic and Moz's Keyword Difficulty to get an idea of what it's going to...
To fuel creativity even more, you can copy keywords and drop them into Google search, Google Trends, BuzzFeed, Quora or Yahoo Answers for Qfor inspiration. With keyword search data, typically we're grabbing estimated monthly, exact match searches...
In a January post on Search Engine Watch, Amman Badlani talked about recent changes to the Google Grants program, which would place all ads from grants below the ads of traditional AdWords advertisers.
Good reviews, content, and engagement on search engine local pages (Google+) Google's Knowledge Graph - showing information directly on the search results page -and the presence of the 'Carousel' results are just two of the game changers making...
With the rollout of the Google Carousel, there is no doubt these two search giants are getting ready to go back in forth in local search. Making it even easier, Bing also provides an upload feature that supports the Google+ Local format, thanks Bing!
Site appears to be cloaking (displaying different content to human users than is shown to search engines) or redirecting users to a different page than Google saw. Parked domains are placeholder sites with little unique content, so Google doesn't...
This is a big year for changes at Google AdWords. What Google has done is consolidated the management of these "strategies" at the account level so that a strategy can be used and reused across multiple campaigns, ad groups, and keywords.
