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  1. SEO Is No One-Trick Pony

    Enter in some competitor domains and see how much traction they have in Google (SEM Rush provides a "SE Traffic Price" metric, showing what it might cost – in AdWords spend – to get what these guys are otherwise getting "for free" via non-paid...

  2. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    You see, this is exactly the time to analyze that surge in traffic to ensure you aren’t feeding Google the same (or similar) problems that got you hit in the first place. Google unfortunately doesn’t inform webmasters that they are being...

  3. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Setting unrealistic goals for your SEO campaign, such as dominating Google and Bing for every product or service you offer right out of the gate, will most always result in failure. They want results immediately, and at the same time, are only...

  4. Social Customer Service Secrets to Avoid Negative Search Results

    We do a Google search before buying from a brand — what do people really think? And with that comes a new expectation - your business better be operating with a real-time mentality that is social-media-friendly.

  5. How Google Pigeon Impacted Local Queries, and What You Can Do

    Real estate (63 percent decline in the Google Places results) Indeed, some are referring to Pigeon as the biggest Google update to the local search results since the Venice update in 2012. Google said the latest update would make local search more...

  6. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Google subsidiary DoubleClick has announced three additional tools in the DoubleClick Search Commerce Suite, which it says will help make reporting and optimization easier. Additional features include: support for AdWords Shopping campaigns...

  7. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    I recommend first determining how much mobile traffic is hitting your website from organic search, and then from Google organic. Once you access Google Webmaster Tools, click Search Traffic from the left menu, and then Search Queries.

  8. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    One takeaway Pease noted is that Google recently launched "Dynamic Sitelinks" worldwide. By doing so, you can take up more real estate on the search engine results page (SERPs) and set yourself apart from competing businesses.