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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    In order to succeed, marketers need powerful technology that can help them harness massive data in real time, and a platform that can break down the silos within the organization, bringing content creators into the fold for seamless collaboration...

  2. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    Google has been making lots of noise of late, penalizing guest blogging network MyBlogGuest, link sellers and buyers, and even marketing firms. If a small business is afraid of being penalized by Google, they have probably taken on too much SEO risk.

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    Having personalized content geared toward the searchers query on the page also provides a strong signal to Google of what the page is about, further enhancing the organic traffic to the page. By analyzing consumer activity and re-architecting site...

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Ask them to use Google to search for a company that does what you do. Now it’s time to validate your assumptions using Google Consumer Surveys or Survey Monkey Audience. Google Analytics will tell you what people are doing, but it can’t always tell...