Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper” than the 2012 Penguin release, which put a hurting on websites with number of manipulative links in their profile.
Use Google to find target sites. Because you're going to represent yourself as a real human being and put in the time and effort, you want to make sure you're only listing sites that are curated by real people.
Google also found that in-store mobile activity begins with search, rather than with shopping apps or navigating directly to brand/retail websites. Eighty-two percent of smartphone shoppers use mobile search to help make purchase decisions, Google...
In "Can Google be Trusted to Do No Evil? I talked about how Google+ provided a hub by which users could be tied to their websites, content, other users, employers, or locations.virtually any entity, with any attribute.
Monitoring (Google Webmaster Tools, reporting, etc. Now let's consider Google's take on whether a link was manufactured to increase rankings. I was reading some articles lately about unnatural links messages and various tools and remedies to deal...
Now with Google AdWords enhanced campaigns heading down the track like a freight train, it's time to reevaluate how you think about mobile for your retail accounts. Google's Mobile Search Moments research reported that 73 percent of mobile searches...
Invariably, Google seeks out these techniques and penalizes them, resulting in lost rankings that can take months to recover.spot on Google. If an agency promises you the number one spot on Google, it sounds great.
Whatever technique you use, hidden text is hidden text and Google has had these penalties around for a long time. Why spend all your time going after techniques Google is going after destroying anyway (and this article only scratched the surface)?
The Google+ Hangout real-time video application is another major bonus to Google+ as a B2B social network. When your content is placed on Google+ it has the chance to rank higher because the content is fed into the personal search results of your...
There are a number of good free and premium platforms out there to gather and analyze actual demographic, psychographic, behavioral, and social audience attributes, including Quantcast (free), Google Analytics (free), comScore (paid), Lotame (paid...
Even Google noted last year that 65 percent of online searches began on a smartphone. This means that your inventory information should be as close to real-time as possible. For example – if a consumer is presented with a mobile search result for a...
To learn more about my findings, and how to track Graph Search keyword data in Google Analytics, you can read my blog post on the subject. Graph Search has only rolled out to a limited set of users at this point (less than 1 million), and will...
Search intent data, as Google can attest, is the holy grail of intent data because nothing reveals more about what people want than the terms they enter into search engines. In other words, ads are purchased in a dynamic CPM (dCPM) auction with...
While Google's Panda updates did help define "better content" through a user-focused lens, with Panda's future as part of Google's primary algorithm, it seems an opportune time to help redefine exactly what is "awesome frickin' content.
Much of this preoccupation stems from a belief that Google bestows magical SEO powers on .edu top-level domains (TLDs). In fact, Google's Distinguished Engineer Matt Cutts is on record saying that .edu TLDs don’t carry more weight than other...
Google searches predict market moves – BBCAnalysis shows there is potential big profit to be made by tracking search volume for certain terms. No More Quick View in Google Search – Google Operating SystemGoogle removes the ability to see PDF or...
Another reason for us to give Google+ more attention is the time that many of the major online influencers give it. Lastly, with Google authorship taking a strong foothold on rankings and the comments coming from Eric Schmidt about information that...
Those of us in search know that Google has been fighting this battle since its beginnings, and they are the experts. How do you see this impacting, if at all, market share of search with traditional search providers, Google and Bing?
Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
So now getting in to measuring mobile apps in Google Analytics (GA), Craver mentioned they have mobile app tracking that's still in beta, but you can sign up for it. In-App Measurement in Google Analytics
