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  1. Writing Your Way to the Top of Search and Social Results

    Experts say to avoid 500-800 word counts because it’s not long enough to have substance and too long for the average reader’s attention span. Organic content still has value on Facebook, and Pages that publish great content — content that teaches...

  2. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    The validity of that study has been debated, but it's probably fair to say that length is a proxy for depth of expertise and value delivered to the reader. It's also possible that we'll see the release of a premium Google product to give us access...

  3. 4 Google Changes and How Online Merchants Can Adapt

    Consider expanding and revisiting your customer and reader personas. Google added local availability and local storefront features to Product Listing Ads, broadening online search information on local stores, and giving searchers access to local...

  4. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    The science of visuals used effectively to tell a story and draw a reader into a fuller version of content. Today's brands looking to sell their product or service have a level playing field when looking to using imagery or video to convey a...