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  1. Inorganic vs. Organic Backlinking Strategies: Getting Back to Basics

    In the academic world, when content is published in the form of a thesis there are citations within the content that point to other relevant content from authoritative sources that support the content, thus making it more relevant to the reader.

  2. Structured Data First Steps: Adding Schema Location Markup to Your Website

    You can see in the preview example above how the address looks "odd" to the reader. We'll start with the basics: adding schema markup to the address on your website or blog. Schema.org was created last year to create a common language between major...

  3. How to Create an Editorial Calendar That Will Grow Your Audience

    Consistency helps increase reader loyalty and interest. Editorial calendars can help content managers, SEOs, and businesses organize content and blog posts efficiently. These flexible tools can turn your blog, social media, and outreach efforts...