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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Your reader is smarter than you think. Low-quality guest posting is something to which Google has turned its attention (and hammer) since the start of the year. Since the days of Web 1.0, there have been many tactics that have enjoyed 15 seconds of...

  2. Tolstoy’s 186th Birthday Honored With Interactive Google Doodle

    Muradov, who says he also recently illustrated the Centennial Edition of James Joyce's Dubliners for Penguin Classics, notes both Joyce and Tolstoy "are careful and selective with words, allowing the reader's imagination to collaborate with the...

  3. Hidden From Google: New Website Reveals 'Forgotten' Search Results

    It is up to the reader to decide whether our liberties are being upheld or violated by the recent rulings in the EU. Model Maria Belen Rodriguez filed a lawsuit against Google and Yahoo because of search results linking her to pornographic sites.

  4. Forget Big Content – Small Content Is Critical to Search Success

    Content strategy is all about variation to ensure the reader stays engaged, and by creating major pieces consistently you lose that critical impact by "shouting" all the time. Hummingbird was designed to help Google deliver, at speed and scale...

  5. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    In our example, a blog post will be delivered on a blog and can only be read on a browser or using a RSS reader. The latest updates from Google (e.g. Content marketing has gained much traction over the last 18 months and for good reasons.