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  1. SEO Basics: 8 Essentials When Optimizing Your Site

    Think your title as a 4-8 word ad, so do your best to entice the reader so they want to click and read more. How can you build your website in a way that will please both your visitors/customers, as well as Google, Bing, and other search engines?

  2. Machine Learning Basics for Better Content & SEO Results

    Machine Learning directed to the reader, rather than to the search engines. Rest assured that Google didn't manually enter all such possible relationships - there are far too many. If not, it'll be helpful to any SEO or content writer to...

  3. 4 Google Changes and How Online Merchants Can Adapt

    Consider expanding and revisiting your customer and reader personas. Google updates its search algorithm more than 500 times a year. For cumulative Google algorithm changes, Moz has a handy Google algorithm change history page, which highlights...

  4. Will Google Punish a Guest Posting Strategy Due to Unnatural Link Patterns?

    "The Missing Link" is a Search Engine Watch exclusive reader-driven Q Blue on Page 2 First, a video from Google's Matt Cutts addressed this exact subject. One final point: at the start of your question, you specifically mentioned your Google rankings.