What is the action I want the reader to take? The purpose of the content on your website should be to inform your reader, rather than to attract search engines. Top Google Website Optimization Resources
It shadows the reader as they move down the page, and it contains "share counts," which can help convey further trust, authority and popularity of an article for an audience. Search engines practice good pagination practices as well, so take a page...
What's worse is following those two steps in such a way that makes the Internet a worse place for the average reader or user. Use Google to find target sites. There's a lot of panic and turmoil right now in the world of link building, but there...
Branwen cites the shutdown of Google Reader as a sobering realization that people rely on products that “exist only at Google's sufferance. Before you get too cozy with a new Google product, you may want to mosey on over to Gwern.net, a site that...
The sunsetting of Google Reader forced me to find out… I'm sure you're all by now aware of Google Reader's demise; to many of you this story will have barely warranted a second glance, but for an SEO news addict like me it is a serious pain in the...
Maybe the Glass will join the Google graveyard alongside Google Reader, Buzz, and iGoogle. For all the hype about Google Glass, not much has been said about how it's going to change Internet marketing.
Feedly, the Google Reader alternative, adds Amazon affiliate ads – Andrew RH GirdwoodAfter adding 3 million+ new users, Feedly looking to make money. What you told us – DiggAs Digg works on a Google Reader replacement, it shares survey results: 80...
Think your title as a 4-8 word ad, so do your best to entice the reader so they want to click and read more. How can you build your website in a way that will please both your visitors/customers, as well as Google, Bing, and other search engines?
After drinking the SEO Kool-Aid, marketers recognize that their link building should be in the form of content that has real purpose and value to the end-reader. Serve the reader’s desire for news, facts and opinion – but use that opportunity for a...
Google is no stranger to deprecation, as many of us have recently experienced from the phase-out of Google Reader. Last week, Google launched its updated Think Insights website. You may also subscribe to a monthly round-up of the most popular...
Google didn't de-index Digg for announcing a Google Reader replacement. The Internet was certainly talking about Digg today when people discovered the social news site was no longer appearing in Google's search results.
The reader is reassured that they are not obligated. Try' on the Google SERP Prompting Yoda to famously pronounce, "No! Try not! Do. Or do not. There is no try. Great advice for a hot-headed young hero until your direct mentorship, but totally...
Digg is taking advantage of Google's decision to close its popular RSS feed reader Google Reader and has announced that it has already started developing its own version. We've heard people say that RSS is a thing of the past, and perhaps in its...
This article will cover two broad areas and rely on you, the educated reader, to understand how these areas apply to you or you can ask questions in the comments below. Watch Google Trends and Twitter.
Citing declining usage and a focus on fewer products, Google today gave notice to its loyal (but apparently too few in number) users that its RSS platform is going away permanently via a message in Google Reader (“Google Reader will not be...
An RSS Reader of Key Publishers – this RSS list helps supplement what I find on Twitter and in Google Alerts. An RSS Reader helps to support new topics by proof checking relevance in trusted publications.
Instead, add compelling and engaging images that have story appeal and evoke curiosity in the reader. But more, anchors often display as “jump to links” in Google SERP snippets, which make your listings stand out, earns higher click-through rates...
Your average newspaper reader doesn’t know SEO from SOS or PageRank from page views. Don't reel off esoteric software programs that mean nothing to the average reader. The strategy of spamming wire services with sales pitches or informative...
Internet population used a tablet or e-reader in 2012. Tablets are used mostly in the home (more than 90 percent of the time) and as a result, Google are starting to treat desktop and tablet in a similar way.
In the academic world, when content is published in the form of a thesis there are citations within the content that point to other relevant content from authoritative sources that support the content, thus making it more relevant to the reader.
