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  1. SEO Is No One-Trick Pony

    At the end of the day, we are not optimizing for "rankings. A 25 percent lift in conversions/sales is perhaps more important than a 25 percent lift in traffic (and certainly a hell of a lot more important than a general rankings increase).

  2. Influential Twitter Accounts Indexed More in Google [Research]

    On a related topic, when it comes to social signals and rankings, back in January, Google again tackled the issue of social signals and the Google Search algorithm, where Matt Cutts was quoted as saying factors like followers on a Twitter account...

  3. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    One thing that we know for sure when it comes to mobile SEO best practices: Google has made it clear that a bad mobile user experience will result in poor rankings in their mobile search results. Whether it is onsite usability, bad page speed, or...