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  1. Introducing the Local Marketing Adoption Curve

    The outcome of the walk stage should be improved brand visibility (as measured by such key performance indicators (KPIs) as improved rankings). You should claim and optimize your listings on Google+ and add location-specific images and videos.

  2. Dealing With Onsite Duplicate Content Issues

    New websites may face delays in rankings You can also inform Google how you would like it to index your pages. It conducts a Google cache check, 404 check, and www versus non-www check by checking the headers returned by both versions of the URL...

  3. SEO Is No One-Trick Pony

    At the end of the day, we are not optimizing for "rankings. A 25 percent lift in conversions/sales is perhaps more important than a 25 percent lift in traffic (and certainly a hell of a lot more important than a general rankings increase).

  4. What’s the Deal With Links From M.Biz? Should You Disavow?

    Google’s algorithms really should be able to determine that this influx of directory links was not a result of you creating links in order to manipulate your search engine rankings. I am fairly certain that Google can see these links as just...

  5. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    While this correlation has seen a slight decrease in the past year, it is still considered in rankings. Rankings for proper use of keywords in onpage copy have increased from 2013 to 2014. And, finally, for the first time, Searchmetrics says it...