The industry is different now, but the good news is that you can still be a badass link builder in the post-Penguin era. Putting careful thought and hard work into each link ensures happy blog owners, happy audiences, high quality links, and long...
I was reading some articles lately about unnatural links messages and various tools and remedies to deal with them (or even Google Penguin). The infamous algo updates like Panda and Penguin, and some lesser talked about ones like the page layout...
Well sure it does, in fact part of the Google Penguin update was to help really crack down on what was first known as the over-optimization penalty. Now link penalties are not as new as the other penalties mentioned here today, but the aggressive...
Penguin kicked spam and anchor text abuse in the knee. Good, normal people got slammed by Panda and Penguin. Penguin changed the game – relevant links created by real humans became our focus, but sometimes we had trouble explaining that to clients.
As we eagerly await the second coming of Penguin, this is even more relevant, today. In other words, if you want rankings, you better verify your identity via Google+ authorship. If You're No Longer Being Penalized, Then Where Are Your Rankings?
I also showed several screenshots of Google organic trending for sites hit by Penguin. I've completed a lot of Penguin work since April 24, 2012 (more than I ever wanted to if I'm being honest). When business owners first reach out to me about a...
Unless you've had your head under a rock you've undoubtedly heard the rumblings of a coming Google Penguin update of significant proportions. Google Penguin: What We Know So Far And it would be relatively straightforward to move into the Penguin...
With the rapid adoption and renewed interest in content, part cause and part consequence of Google's Panda and Penguin updates, search engine optimization (SEO) tactics, tools, and business processes have changed dramatically.
To increase understanding, Besmertnik suggests referencing specific KPIs and milestones, such as how many keywords appear on page one of SERPs, rank, URLs appearing in search, competitive comparison an positioning, as well as notations of events...
Yes, the Penguin update has demoted the rankings of sites, but as Google's Distinguished Engineer Matt Cutts has explained, Penguin is an algorithmic change, not a penalty. Portent, a Seattle-based Internet marketing agency, has released a report...
Last year at SXSW, Cutts hinted at a coming algorithm update to punish sites guilty of "over-optimization", which fueled tons of speculation and dread until Google launched the Penguin update last April.
It took Google's Penguin update to jolt them and remove that misconception. SEO also has many other objectives and long-term effects and benefits (e.g.rankings, traffic) for the site being optimized. The regular monitoring of the metrics and data...
Google Panda and Penguin As SEOs (and that's who the book is targeted at apparently) we should all be quite familiar with Google's two major updates, Panda and Penguin, but speaking personally? Many links can get you penalized, and having a...
For webmasters attempting to reshape an SEO strategy that failed in 2012 due to Penguin and Panda, re-engaging SEO cocitation is a smart move. Generally speaking, the more inbound root domain links acquired, the higher the domain authority...
As an example, he showed what happened to the SEO visibility of Holiday-Rentals.co.uk last year after Google’s Penguin update on April 24, 2012. However, he said that the cumulative number of all relevant keyword rankings for your market or...
Don’t wait for a Penguin update to wipe out your rankings in the SERPs or an “unnatural links” warning to hit your inbox. Google wouldn’t be wasting their time creating the Penguin Algorithm and imposing Manual Link Spam penalties if backlinks...
I receive a lot of calls from companies that have been hit by Panda or Penguin, and both algorithm updates have been fascinating to analyze. Many of the companies hit by Penguin at some point hired an SEO company for link building.
This has led to large numbers of sites being hit by link penalties or new algorithms like Penguin. There isn't clear evidence that low-quality directories were explicitly punished in a Penguin release as yet, but it does not really matter.
One key element in Google's Penguin update was the inclusion of an organization's brand reach as a factor in SERPs. The relationship between organic search rankings and paid ads is one that’s been debated for years.
We're all pretty tired of reading about the Google Penguin algorithm update and how devastating it has been to so many websites. I'd be interested in learning about other ways webmasters have overcome the footer link Penguin algorithm issue.
