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  1. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Local SEO and SEM are time consuming and tedious, though. Map rankings can easily improve when pages with localized URLs are attached to Google, Yahoo, and Bing map listings. Local SEO best practices are the core foundation necessary for ranking in...

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Determine if the Hummingbird update (rolled out over a month ago) has affected your organic rankings or traffic. The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and...

  3. SearchDay | There's No Shortcut to Good SEO

    Search Ad Quality Score 101, Part 1 SEM 101 It's been about two years since Google and Yahoo implemented their quality score algorithms. Search plays a role when you use PPC or organic search to grow your subscriber list.

  4. 6 Things You Might Be Doing Wrong (And How to Fix Them)!

    Keyword research is the foundation of good SEM. SEM is an ongoing process that requires art and science -- invest the time to do it the right way. If you're putting keywords on your pages but not building links to those pages with good link text...

  5. SEO Basics: Effective Iterative Keyword Research

    There may be a problem if your SEM partner insists on using only the keywords that they have chosen for optimization on your site. Keyword research should be an iterative process that is never solely dictated by the client or by the agency/SEM firm...