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  1. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and highly ranking user-generated media in organic search results. Below are a few tried and true tips to getting your stories found (e.g.in...

  2. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    Tracking mobile segments in Google Analytics is key to understanding the actions your visitors are taking from their mobile device and their engagement with your content and your brand and how it differs from a desktop.