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Google Ranking Search System

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  1. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    So popularity is some sense is a measure of where people go, whereas PageRank is much more a measure of reputation, it's much more reputation of where people link, and there is a disparity there or else porn sites would have the highest PageRank...

  2. How Link Building Changed in 2013

    We’ve seen years of people gaming the system, or trying to, at least. Google Says Use a Machete, Not a Scalpel We rename the process, we struggle to adapt to updates, we beg clients to let us stay as safe as possible, we argue about new factors...

  3. Facebook on Graph Search Posts Index: 700 TB of Data & 100+ Ranking Factors

    Before a query reaches that ranking system, though, it is rewritten, which “involves tacking on optional clauses to search queries that bias the posts we retrieve towards results that we think will be more valuable to the user.