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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    In fact, Adams shared 10 reason why Google Webmaster Tools isn't a foolproof Plan B for secure search: Google+ Local listings don't show up in GWT. With Google Hummingbird allowing the search engine to potentially find the same page from multiple...

  2. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Google continues to make this increasingly so, with local branded and non-branded terms playing an ever greater role in search results, thanks to the Knowledge Graph and Local Carousel. Local SEO and local listing management are two completely...

  3. Matt Cutts: Google Search Result Positions Aren't Weighted Differently

    In a new webmaster help video, Google's Matt Cutts discusses whether an identical algorithm is applied to all search results, or if there are different algorithms that apply to different search results based on things such as freshness, backlinks...

  4. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    With 67 percent search market share, when Google speaks, search marketers listen. This creates a less than optimal user-experience, and because of the large emphasis Google is now placing on user-experience as a ranking factor, this is essential to...

  5. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and highly ranking user-generated media in organic search results. Below are a few tried and true tips to getting your stories found (e.g.in...