As the SEO rumor mill spun this week with murmurs of the arrival of yet another significant Google update, I began to think back on all this year's changes and then back to all the algorithm changes of years past and it started me thinking about...
In March, I presented Facebook Graph Search at SES NY, focusing on local ranking factors for Facebook Graph Search, based on the research I have completed since mid-January. This post will cover a number of local ranking factors (and potential...
You've probably heard of QDF or "Query Deserves Freshness" as a signal Google looks at for certain queries. Eric Enge wrote a great piece on Author Rank (a hypothetical – at least right now – ranking of author authority), in which he talks about...
Google’s 200 Ranking Factors: The Complete List – BacklinkoGood compilation of ranking factors/signals – some proven and some "SEO nerd speculation. A new analysis says Google Image Search traffic is down 63 percent on average.
Here's a very condensed breakdown of the top five factors that drive Google's local search algorithms: Build rank for your Google+ Local Page by optimizing the most important ranking factors (on-site/offsite factors, social media/mobile factors...
Google authorship has made it easier for small- and medium-sized businesses (SMBs) to get their brands in front of prospective customers, because they can now have their brand represented alongside their content within Google’s search results.
Paid Search Beyond Google: Social Media, Bing & Retargeting Ads Google has done well at scaring webmasters to linking out fairly to other websites. When the abuse becomes too obvious, Google is forced to take measures.
They may not be powerful ranking factors in their own right, but if they are missing, things begin to stand out to Google. Panda and Penguin, Google's major algorithmic updates targeting thin content and unnatural linking practices respectively...
Paid search ads help you control your brand's message and own the most valuable real estate on Google's search results, resulting in increases in conversions. On the organic side, there are no guarantees on how long it will take Google to index SEO...
With 67 percent search market share, when Google speaks, search marketers listen. This creates a less than optimal user-experience, and because of the large emphasis Google is now placing on user-experience as a ranking factor, this is essential to...
Google discovered that search is different from newspapers or television. Google has never stopped experimenting to improve the search experience. Ads that aren’t relevant, or annoy searchers, threaten Google’s dominance by diminishing the search...
The patent reveals the following potential factors considered by Google’s ranking algorithm: Since Google News is the largest aggregator of news content on the Web, and its news results play a prominent role in many organic search results pages...
Just like when it changed mobile search ranking factors to bury non-optimized sites, Google is using the stick instead of the carrot. For years Google has tried to court SMBs into search marketing through various means.
Advertising Value - Search Web Traffic Referrals: e.g.social reviews or comments ranking in search results) GOAL: Drive More Web Traffic, Reduce Ad Costs search referral clicks to website X $_____ (PPC) equivalent search ad costs...
They made changes, they saw results, and then witnessed a surge in traffic from Google from target keywords. Google organic trending could have signaled problems, but unfortunately, the business owners and webmasters didn’t pick up the up the signs...
The resulting link profile should communicate to Google how broad your website is viewed by others. Links that are tightly related to a keyword combination have a much stronger effect on its specific ranking.
Google’s objective with Panda is to help users find "high-quality" sites by diminishing the visibility (ranking power) of low-quality content, all of which is accomplished at scale, algorithmically. It may be a new year, but that hasn’t stopped...
The image alt attribute helps to indicate the image “content” and is one of Google’s 200+ ranking factors. By now, everyone in the ecommerce search engine world – including digital marketers and content writers – knows about the Google Panda update...
For many years, Matt Cutts of Google has been providing a lot of helpful information on search engine optimization (SEO). To me, it seems like both Google and Bing are working toward the “algorithm of the future” which weights many more factors...
Simply visit your Google Analytics account and traverse to the Traffic Sources-Search Engine Optimization-Landing Pages section. Google provides click-through rate data on landing pages and keywords in your Google Analytics account.
