For all the things that have changed in my time in search engine optimization, there remains one constant when it comes to engaging in discussions with a prospect for SEO services. It’s no secret Google favors brands, which is in part due to the...
Reminder: you aren't guaranteed a number one spot in Google or any search engine. Except Google called it an algorithmic update that’s targeting web spam – a.k.a.keyword stuffing and link schemes, in the process causing some big search ranking...
A prospect calls up and asks you to “do this search engine optimization thing” for their website. A recent Search Engine Watch forums post made public an email that went out from another big retailer – Home Depot – asking their partners to link to...
Join us for Search Engine Strategies New York March 23-27 at the Hilton New York. I can't be as precise with the increase in backlinks (we didn't have Google Webmaster Tools installed at the very beginning), but if you looked at the number of...
Join us for Search Engine Strategies London February 17-20 at the Business Design Centre in Islington. But search marketers shouldn't underestimate the importance of creating something worth linking to.
Show Your Linking Acumen With Chipmunks, Search Engine Land Can page bloat also deter search engine crawlers and raise ranking issues? Search Engine Watch has been ranked #3 in the AdAge Power 150, a ranking of the top English-language media and...
In fact, it shook me a bit when I realized how easy it is for a search engine such as Google to detect sites using paid links or boilerplate linking tactics. Visualize me as “I, Google,” a cyborg search engine imbued with superhuman powers to deal...
Google Earth Goes Beyond the Sky, Search Engine Journal When To Work With Agencies, Search Engine Land Your PPC listings on a search engine results page do not count as links to increase your link popularity because the results page is not a static...
We report the top search marketing news daily at the Search Engine Watch Blog. Search Engine Optimization Is NOT About Useless Rankings, Bruce Clay blog Microsoft adCenter Clarifies Trademark Policy and Dynamic Parameters, Search Engine Roundtable
Nice spot by that man Peter Da Vanzo of (The Original) Search Engine Blog, a page over at Google full of metrics about how people in different industries search. We've been having quite a discussion about reciprocal links over at the Search Engine...
Just earlier this month, Search Engine Watch and a wave of other sites wished Google a happy 7th birthday on September 7. Recapping Official Search Engine Blogs - Search Engine Blogs as Public Relations Tools from Loren Baker over at Search Engine...
Wordpress Website's Search Engine Spam from Andrew Baio at Waxy.org broke the news yesterday of how he discovered nearly 200,000 pages of low quality content designed attract people from search engines and hopefully get them to click on Google...
Google Versus Geico: What Does It Mean for Search Engine Marketers? BBC Online takes a look at Speegle, a search engine that reads (using synthesized speech) Google results to the searcher. My article for Search Engine Watch members takes a longer...
Representatives of Google, Fast, and Ask Jeeves/Teoma share inside information about page ranking and search engine link analysis techniques. Google Sued Over PageRank Decrease The Search Engine Report, Nov.
That's particularly the case if Google's doing a form of "LocalRank," which I explore in my Speculation On Google Changes article for Search Engine Watch members. Try a Google search for cleveland search engine optimization.
Investigating why a page may not be listed at all (rather than ranking well) is an appropriate activity for Google or any search engine. Brett Tabke has an excellent short guide of steps to take for ranking better with Google, though I think the...
Google was actually rare in being an ALL search engine that looked for ALL your terms, and Infoseek felt they did this because they lacked the processor power to do an ANY search quickly. Of course, Google handles a lot of traffic -- more than any...
Is an aggressive linking strategy alone sufficient to garner high search engine rankings? The site is operated by a search engine marketing firm that has developed a linking strategy to help improve the rankings of its clients' web sites.
Is an aggressive linking strategy alone sufficient to garner high search engine rankings? For those that still doubt the importance of a linking-only strategy for improving search engine visibility, McGaffin has this to say:
