Nearly every business today must decide how much to spend on search engine optimization (SEO). Invariably, Google seeks out these techniques and penalizes them, resulting in lost rankings that can take months to recover.spot on Google.
On January 15, 2013, Facebook released Graph Search, which is the social network's first attempt at a serious search engine. To learn more about my findings, and how to track Graph Search keyword data in Google Analytics, you can read my blog post...
And because News integrations always appear on page one and are often blended near the top of search engine ranking pages (SERPS), they present an opportunity to be listed high on the first page, even for competitive search terms you might...
When you look at SEO through a user lens certain components of the search engine's algorithms just seem obvious. While Google's Panda updates did help define "better content" through a user-focused lens, with Panda's future as part of Google's...
Starting last week, Bing began changing up their search engine result pages (SERPs). If you clicked a high-ranking link and then clicked back to the search results, they increased the number of results from 10 to 12.
Perhaps you'll find that you need to redirect a lot of pages or use robots.txt to exclude content that has no place being seen by the search engine bots. Looking at your entire index through the lens of a website indexation audit will allow you to...
Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John Mueller: "While it's really important for the web-spam team when processing the reconsideration request to see significant effort put into...
SSL Web Sites Don't Get Ranking Boost In Google – Search Engine RoundtableThere are no ranking advantages or disadvantages of having HTTPs websites, says Google's John Mueller. Google Notifying Searchers In EU That They Use Cookies – Search Engine...
Build a glossary: The Search Engine Marketing Glossary at SEOBook is packed with useful definitions and explanations. Google's computers determine the order of our search results using a series of formulas known as algorithms.
Generally, a structured citation has the schema.org mark-up, which allows the search engine spiders across Google, Bing and Yahoo to read the data. Google Places was recently replaced with Google+ Local – a merging of Places and Plus that serves up...
With the information from a company’s Google+ business page taking up 50 percent of the right side of the SERP (search engine results page), it’s easy to see how the rel=publisher tag enhances a brand in Google’s search results.
Hackers Are Smarter: SEOs, Be Prepared – Search Engine Roundtable Squidoo Now NoFollows Their Outbound Links – Search Engine Roundtable EMarketer report forecasts Yahoo will grow its U.S.search ad revenues by 7 percent to $1.23 billion in 2013, but...
The self-described “decision search engine”, Bing helps people with answers according to Bing Ads Evangelist, John Gagnon. They adhere to the belief that in the organic world, author rank is the biggest signal that Google picks up.
Search engine optimization (SEO) has changed dramatically over the years and will continue to change. If you ask marketers today what SEO is about they will likely still say things like, "ranking number one in Google".
He referenced data provided by Forrester and comScore indicating that allocation of search engine budgets is upside down. While a mere 8 percent of search engine clicks come from paid search, 89 percent of the search budget is invested in search...
Search Engine Watch (SEW) asked the organizers of these Meetup groups five questions about hot industry topics and here are the answers that Gregory Cox (GC), David Burgess (DB), Caroline Lyons (CL), David Torchiano (DT), and Derk Doijer (DD...
Most practitioners and managers of search engine optimization (SEO) functions have come to understand that the one constant in this marketing environment is change. In terms of the actual layout of the search result page (SERP), recent increases in...
A lot has changed in the search engine optimization (SEO) industry during the past year. They may not be powerful ranking factors in their own right, but if they are missing, things begin to stand out to Google.
To really make something like this concrete, Justin Freid, director of search engine marketing at CMI Media, said he would like to see it done in a more competitive industry – ideally with a company that isn't already number one in the market.
In any case, the method of search is becoming more like a conversation with the search engine. Search Trends: Google is Becoming a Person Performing a simple Google search can give you a clear idea of the competitive landscape.
