It’s no secret Google favors brands, which is in part due to the fact that Google tries to reflect the real world in its search results by ranking established brands on searches where users would expect to find them.
Conversely in some sectors we may still see sites ranking well using aggressive anchor text engineering even if they may not stay around for long; however many currently agree that high levels of “money term” anchor texts being downplayed seem to...
It seems a few “innocents” may have be caught up in this (though, honestly, it’s easy to blame Google for not ranking your site), and some pages that shouldn’t be ranking are now, according to various reports in forums since last night.
If you want to do well in Google today (and I dare say, in the future), you need to have a “natural” looking link profile, with loads of branded anchor text links, from many sources, linking to your home page and to deeper pages (blog posts?
According to Google’s Webmaster Guidelines, “Some webmasters…build partner pages exclusively for the sake of cross-linking…this is in violation of Google's Webmaster Guidelines and can negatively impact your site's ranking in search results.
For the last several weeks when I searched for "credit cards" on Google, the top results were: I even went so far as to provide an audit of the American Express Web site and mentioned some of the items that they might want to resolve to help them...
Ensured that their analytics were tracking everything correctly from the beginning and set up Google Webmaster Tools correctly. I can't be as precise with the increase in backlinks (we didn't have Google Webmaster Tools installed at the very...
We forget that the Web was originally set up as a research tool and that the whole Google algorithm was based on that premise. What Does Natural Linking Mean These Days? Using anchor text to link to specific deep pages on a site, as well as the...
SEW Experts: I, Google: No Halo for Aggressive LinkersSage Lewis asks, "If you were Google, would paid links be tagged as resident evil? Newsknife finds dramatic changes in Google News ratingsGoogle's recent decision to host material produced by...
In fact, it shook me a bit when I realized how easy it is for a search engine such as Google to detect sites using paid links or boilerplate linking tactics. Visualize me as “I, Google,” a cyborg search engine imbued with superhuman powers to deal...
Just remember, Google does not support buying advertising space that passes link value, even though the advertising space may have been purchased in the form of links before Google came into being. Notice Google's main advertising products, AdWords...
or "Will Google apply bonus points to your organic rankings if you spend money on their paid listings? Use exact match with Google AdWords and standard match on Yahoo so variations of a term are not included in your impression count.
Videos of talks at Google, Google Research Blog Google Press Day 2007, Google Blogoscoped Google Adwords {keyword:Default_text}, Dave Naylor Looking for Google’s Future? You Can Find It On EBay, Search Insider eBay Ads Still Off Google: How Much...
Help yourself to some stats from Google to help close the sale, for example. Google Provides Search Stats By Industry Sector Nice spot by that man Peter Da Vanzo of (The Original) Search Engine Blog, a page over at Google full of metrics about how...
Spotted via Steve Rubel, Apple Cracks Down on Google AdWords at TidBITS suggests that Apple may be pushing on Google to enforce rules preventing advertisers from having ads show up in response to its trademarks in Europe.MORE”
No one I've seen has posted any top ranking examples for these pages -- and now that both Google and Yahoo have removed the pages, it's even harder to check. It hurts Google's relevancy for people not to get the WordPress.org home page when they...
Google Versus Geico: What Does It Mean for Search Engine Marketers? Survey Says: Google Workers Use Google 100 Percent! Google, of course. Google's third with a C+, followed by HotBot (C) and Ask Jeeves (D).
Representatives of Google, Fast, and Ask Jeeves/Teoma share inside information about page ranking and search engine link analysis techniques. Enter URLs and get back a report showing Google PageRank scores in numeric value.
As I explained earlier this week, a significant change to Google's ranking algorithm has caused some web sites to lose top positions for some search terms. Investigating why a page may not be listed at all (rather than ranking well) is an...
Ingrum's site isn't backed by a giant company, so his ranking loss is an example of how some feel the Google change has dropped "mom and pop" small sites. In addition, Google sees such link swapping and hiding as an attempt to unduly influence its...
