Many small businesses have lost search rankings, traffic and income in the weeks since Google’s latest algorithmic update, known as Penguin, was launched. A Wall Street Journal article on Google’s Penguin update highlighted some of the damage, as...
Google Users Dislike Personalized Search Results [Survey] A Google search for [iphone]: By 2009, search personalization further expanded to become ubiquitous for all Google searches. SEO professionals rate anchor text as the most important ranking...
Web analytics can reveal questions people most often use on Google that send them to the company website. In order to accomplish this, Odden told us he would do a relevant query on Google News, take the RSS feed of the search results for that query...
Put simply, anchor text matches from other domains seems to be a ranking factor on Google and other search engines. Google does not intend webmasters to point as much anchor text to their site simply for the purposes of ranking.
Your site's ranking in Google search results is partly based on analysis of those sites that link to you. This is in violation of Google's Webmaster Guidelines and can negatively impact your site's ranking in search results.
Automated queries to Google: Tools on your site, probably a bad idea. We can intimate that Google has eased that stance by trying to define white hat and black hat, but at the end of the day any and all manipulation is seen in a less than favorable...
Google recently rolled out three major algorithmic updates that have left many websites reeling. In between two Google Panda refreshes (on April 17 and 27) was the April 24 launch of the Penguin Update.
Search engine results are a form of opinion; companies like Google offer information they think is most relevant to users. In addition, Google and other search engines are media enterprises, just as much as The New York Times or CNN, and therefore...
This helped solve the majority of ranking problems but didn't solve the next biggest factor in people using Google, user experience. Over the coming months as Google integrates everything into Google+, Google must remember to keep its users happy...
The past few weeks have been painful for many hundreds of thousands of site owners following the Google Penguin Update, unnatural link warnings, a parked domain bug, and a host of other Google updates.
Heading forward, Google will take a more “nuanced” approach to ranking changes based on “freshness factors. While Google’s Penguin update, unnatural link warnings, two Panda refreshes, and a parking domain classifier issue made headlines in April...
These are viewed as manipulative and deceptive and can cause Google to remove your site from their index. The most popular alternative to Google's search engine at the current time, owned by Microsoft.
Google has stirred up some fear by sending out the following message within Google Webmaster Tools, resulting in several discussions in the Internet marketing community on the current effectiveness of negative SEO.
Social media signals from sites such as Facebook, Twitter, Google+, and others are now gaining in stature. In today's search world there are countless more variables at play in addition to things that have always been associated with SEO, such as...
Meanwhile, links from commenters that appear on topic, have good click-through rates (CTRs), and haven't been posted an inordinate amount of times could be a fantastic new set of data for Google to incorporate into their ranking algorithms.
Conversely in some sectors we may still see sites ranking well using aggressive anchor text engineering even if they may not stay around for long; however many currently agree that high levels of “money term” anchor texts being downplayed seem to...
Because Google pays unnatural interest in Google+ when ranking content, authors, and users in SERPs. How can a business protect itself from the potential crush of Penguin or the next Google algorithm change?
Perform site:www.competitorname.com queries in Google Images, Video, News, Places. If you're extremely strapped for time, spend 30 seconds and set up a Google Alert for your competitor’s name. You may find that Google is noticing them more than you...
For those unfamiliar, Google has a section devoted to link schemes and makes no secret that such practices “can negatively impact your site's ranking in search results. Are you angry and looking for answers about why your rankings vanished after...
We found in our research the following two phrases (the search volume is as reported by Google's AdWords Tool): Frames may sell for significantly more but with the larger total number of products in the suspension forks category overall and higher...
