You can attribute some of this success to the authorship associated with my Google+ and our website being connected correctly. Use the Google suggested markup format. Outlined in the tutorial referenced above or in Google's Webmaster Help section.
A simple snapshot of organic search traffic trends pulled from Google Analytics provides a useful graph to see how SEO efforts have grown traffic over time. As per SearchMetrics, SEO visibility is composed of search volume and the position of...
Link building: Combine your sales effort with link building, but try not to break Google guidelines for paid links. Google Trends offers some insight into keyword trending when your keyword stays above a minimum threshold.
Don't get me wrong: Google's Keyword Tools is great for brainstorming variations and validating your opinions with numbers, but you should never rely on a bot to tell you what your users are doing. Your user research will tell you a lot about how...
Google Map Maker engagement (for Google, obviously) Google's Knowledge Graph - showing information directly on the search results page -and the presence of the 'Carousel' results are just two of the game changers making local SEO a moving target.
Beckman went on to say, just as Google has PageRank, which is based off of about 200 different ranking factors, Facebook has EdgeRank, which is an algorithm used by Facebook to determine what is displayed in a user's News Feed based on three main...
As a result, many webmasters have shifted a lot of their work from link building to creating quality content that visitors want to share, and now Google has updated their Ranking help article to reflect exactly this.
According to the study, the top listing in Google's organic search results receives 33 percent of the traffic, compared to 18 percent for the second position, and the traffic only degrades from there:
It's also about your competition, your market, Google's own self-serving agenda and most of all; it's about the end user. It could be on-site issues or backlinks that made Google knock it down a few pegs.
Google search ranking algorithms also apply to the listings in Google Maps in determining which businesses are featured in the carousel. The Google Local Carousel beta test that we saw last month is now rolling out to all U.S.users, Google announced.
In April 2013, Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property with 154.6 million unique viewers, followed by Facebook with 62.7 million, VEVO with 52.9 million, NDN with 45.3 million...
Author Rank is a phrase coined by the SEO industry and relates to the future/potential for Google to use authorship as a direct ranking factor. Authorship is an important social signal because it allows Google to attach those signals to an...
A new Google Webmaster help video with Distinguished Engineer Matt Cutts brings up a topic that most webmasters don’t think about – whether stock photography versus original photography has any impact on search engine rankings.
And, the "goals" that had been set up in Google Analytics did little to provide actionable information to really know what's going on, or whether things were "good". As we know, SEO reporting nowadays has little to do with ranking reports.
Google’s Distinguished Engineer Matt Cutts has announced that a new ranking update, one that targets spammy queries is now live. In a post on the Google Webmaster Central Blog, Google warns that “we plan to roll out several ranking changes in the...
It doesn't just show you the breakdown of the traffic that made it to your site; it shows your traffic potential via impressions and site ranking across Google search results as well. Google provides a number of tools for your SEO arsenal.
As Google matures as a search engine, silver bullets are becoming rarer and rarer. Every major Google algorithm update is followed by weeks and weeks of posts addressing the specifics of the particular change.
Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the Yahoo Bing Network in 2012, according to AdGooroo data (disclosure: I work there) making retail the most robust category for paid search in terms of ad...
So a lot of people, it’s a regular conspiracy theory… Google did this ranking change because they want people to buy more ads and that is certainly not the case with Panda, it’s certainly not the case with Penguin, and so it’s kind of funny to see...
To add to the hype, people are completely misunderstanding all of the signals Google is putting out about authorship and its potential value in ranking content. And then in 2011 Google launched Google+ and then also launched the implementation of...
