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  1. What is SEM? Depends on Who You Ask

    Oh, you rank stuff on browsers, right? SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). In the wake of Google algorithm updates, Penguin...

  2. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    CPC is calculated using the formula of [Ad Rank of the ad below yours / Quality Score + $0.01]. In the preceding figure, you can see that ad positioning is determined by Ad Rank. However, our research shows that your quality score is impacted...

  3. SEO Basics: 8 Essentials When Optimizing Your Site

    Keywords in URL: Having keywords you're trying to rank for in your domain will only help your overall efforts. Create rich media content like video, as it's easier to get a video to rank on the first page than it is to get a plain text page to rank.

  4. How to Dominate the Entire First Page of Google

    The most difficult part of owning your brand terms on the first page of Google is getting other domains outside of your official site to rank organically. Obviously you are going to rank for your brand terms, so what can you do in addition?

  5. Mobile Ad Spend Up 5% on Google; Marin Gives Tips for Mobile PPC Success

    Use ad extensions (Google now gives advertisers a better rank if they do). Marin released research findings this week that showed not surprisingly mobile’s role in search advertising was up in click-through rates (CTR), share of ad impressions, and...

  6. Writing Content for Users vs. Search Engines: Is There Still a Difference?

    In fact, I've even been able to rank pages for terms which didn't appear anywhere on the simply focusing on a clear concept. High quality SERPs = more users = more ad sales. And of course, Google spokespeople repeatedly voiced terms like...