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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Has There Been a Shift in Query-Focus? After diving further into the back-end data of the client's CMS, we found the needle in the haystack. We also looked at Google Analytics. An often-overlooked skill of a successful paid search account manager...

  2. 3 Ways Context Clues Reveal a Powerful Paid Search Opportunity

    Even if they don't indicate the specific piece of information they are looking for in the search query their site behavior may indicate it. As we continue to move toward a more personalized marketing experience, these context and data-driven clues...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Our GDN targeting found the right people based on cookies, or browser history, or search query history and that is great. The data that I’ve provided here support the fact that tablets are not the same as PCs as Google is now proposing with...

  4. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    UPDATE: Search Query data has become unavailable, although Google's John Mueller has confirmed this is a bug. In 2011, Avinash Kaushik, one of the world's top analytics experts and an evangelist for Google, wrote a blog post "Smarter Data Analysis...