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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Do I need to set up the social media profiles for each location or will [VENDOR NAME]? What if I don't want to have individual social media profiles for each of my locations? Can [VENDOR NAME]'s platform send and publish to Google directly?

  2. SEO for Startups & New Businesses: An 11 Step Plan

    Google+ posts pass Page Rank, and Google+ profiles may show author attribution on results pages, so it's an especially important platform for SEO. It's interviews, it's getting your employees to link to deep pages from their Google+ profiles, and...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    This advanced form of Custom Audience retargeting helps you map the buying intentions (Google and Bing search history) of website visitors to their potential lifetime value (audience DNA), and then serve relevant ads to them on Facebook based on...

  4. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Are we employing the pillars of strong profiles, good content, reciprocity, and engagement? Smart marketers will benefit from keeping a close eye on their link profiles, and performing periodic audits to identify and remove inbound links built...

  5. The Role of #Hashtags in Social Media and Search

    If you're using a hashtag for a specific event, be sure to include it on social media profiles, or better yet, on the related website in a post. The potential for using the hashtag is limitless and can be leveraged across platforms, or uniquely on...

  6. 21 Ways to Scale Content Promotion for Maximum Exposure

    Pimp it on Your Social Profiles Shoot out an email internally at your company and encourage your coworkers to share it with their networks and social profiles too. Zemanta is traditionally used to get "natural looking" links from a range of unique...

  7. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    You can then visit their profiles to see what else they like to pin, follow them if they share interesting content, and work on maturing the relationship from social signal to engagement to relationship to action.

  8. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    The ever-changing terms, display rules of profiles, posts and shares of Facebook, for example, have created ample challenge for marketers seeking to leverage the platform for their brand. Facebook, Google+, LinkedIn, Twitter, Pinterest, Foursquare...