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  1. What is SEM? Depends on Who You Ask

    In the wake of Google algorithm updates, Penguin, Panda and Hummingbird, many have shifted from offering SEO services to focus on paid search via search engine marketing services. When an industry can't come to common consensus about what a high...

  2. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    Penguin, Google’s Spam Strategy t touched by Penguin, the webspam team’s response was, “Ok, well we can turn that dial higher. Authorship is another area where Google wants to improve, because tying an identity to an authorship profile can help...

  3. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    Algorithms like Penguin and Panda can cause serious damage to your business, as Google organic traffic can plummet overnight. The site’s Google organic traffic was up 43 percent following Penguin 2.1 (and up 67 percent to the specific landing pages...

  4. Recovering from Penalties, Penguin, and Panda

    An in-depth session at SES San Francisco 2013, Recovering from Penalties, Penguin, and Panda, looked at the types of Google penalties and algorithm updates that can impact your site, why your site may have been affected, and how to recover.