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  1. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    And then surely if you’ve written 34 posts on a site, that looks more natural than if you’ve only written one or two - it’s building real authorship, not a guest profile. If content is placed on a big publisher first as an exclusive, they should be...

  2. How to Create a Social Media Friendly Landing Page

    Consider using a social sign up button that will fill in all the basic info from a mobile user's social profile. Each social channel, whether it's Facebook, Tumblr, Pinterest, Twitter, or Google+, has it's own language and code of conduct.

  3. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Furthermore, these customer groups can then be expanded through Lookalikes to find similar people, based on their demographic profile. Remarketing Lists for Search Ads (RLSA): Google RLSA enables marketers to segment cohorts of consumers based on...

  4. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    Just make sure you're logged in to Google Analytics, click the link, and choose which profile you'd like to apply the segments to. Google Analytics has always been very good at telling you what people have been viewing and clicking on your website...