Showing how content-based outreach or link building efforts have grown the link profile of a company validates the effort put in and can succinctly convey the success of these efforts. It is a good indicator of trust of the site, quality of the...
They will be automatically saved into your Analytics account and can easily be found in the custom reports section inside your profile. Below are five of my most used Google Analytics Custom Reports. A new client who had been on Webtrends had...
Google can use different methods to determine that this is happening, but usually you will see it when users leave gibberish, links to sites that sell things, profile links or multiple links per comment that lead to sites seem as spammy or...
So one of the first things you want to do, Beckman said, is to make sure that your brand has a profile on all the social networks, whether it's Google+, LinkedIn, Wikipedia, Facebook, Twitter, YouTube, and so on.
Authors could get a rich snippet enhanced search result that would display their author profile photo, along with a link to their profile, number of Google+ circles they’re in, and a link to more of their related content.
Not only does the new design have a more consistent look and feel, but it should also go a long way to helping users visualize the settings for an account, property, and profile much easier. Also note that the moniker of profile is being changed to...
In a few hours, you can put together a pretty comprehensive dossier on anyone with a reasonably complete Google profile. And not surprisingly, hacking took on a new profile. If, for instance, you've fleshed out your Google+ account's About page...
However, if I was targeting someone more high profile and built an infographic about their achievements or something, it would have a higher success rate if using multiple avenues. For the record, my favorite failure is Topeka, Kansas changing it's...
They are looking to see you put in at least as much effort into cleaning up the spammy link profile as went into creating it. When the disavow links tool was introduced, many were expecting a panacea – a reset button to cure all ills created by a...
Clients may ask the user to share some personal information from their Amazon profile, including name, email address, and zip code. Amazon notes that "customers can share some personal information from their Amazon profile, including name, email...
When I'm auditing a link profile, it can sometimes be difficult to determine whether a link is natural. These requests for link removal are probably coming from site owners who have received a manual unnatural links warning from Google.
If you've been hit by Penguin 2.0 (or 1.0), you must heavily analyze your link profile and identify unnatural links to remove. You'll need to analyze your link profile, identify spammy links, and then export them to Excel.
And then in 2011 Google launched Google+ and then also launched the implementation of rel="Author" information into the results using Google+ profile data. Your Google+ profile is a great place for them to search this information.
As Andy Beal, CEO of Trackur and recognized online reputation consultant recently stated at Pubcon New Orleans; "Leave no social media profile vacant". Ninety percent of daily media interactions are screen-based as sequential or simultaneous...
For more information on how to set up your publisher profile, check out this Google+ starter guide. Let's look at how you can monopolize all brand real estate on the first page of Google. This works similarly to authorship but is tied to Google...
Then came the link disavow tool, which allows webmasters to disallow paid or low quality links and clean up their backlink profile, regardless of whether they or a competitor was responsible for pointing those backlinks at a website.
As Lisa Barone said: "We are officially beyond the days where you can have a distinct personal and corporate profile. Before anyone hires you, they Google you (and Facebook you and Twitter you and Linkedin you, etc).
With this confirmation from Cutts, it goes a long way in giving webmasters some guidance when it comes to how best to use the disavow tool in order to get a healthy backlink profile. When it comes to Google’s Disavow Tool, there was plenty of...
Since website goals don't change that often, most site owners don't go into the admin area of their site's Google Analytics profile to redefine them. If you're a website owner who tracks visitors' actions using Google Analytics, you're likely using...
Google spam detection is all about patterns in your link profile. Monitoring which links are removed and which links are altered over time allows you to take action before Google does. Since Penguin, Google has gotten a lot better at finding all...
