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  1. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Chinese Google’ Opens Artificial-Intelligence Lab in Silicon Valley – WiredBaidu's new lab is researching "deep learning", described as "an emerging computer science field that seeks to mimic the human brain with hardware and software") not too...

  2. Driving Consumer Insights With Mobile Analytics

    Once you set up tracking for an app and sign up for the beta program, you then download the software development kit (SDK) – they have one for iOS and one for Android. What you'll see with the free products (Google Analytics and Flurry) is that...

  3. Top 5 Reasons Against Implementing a Tag Management Solution

    Many companies offer tag management for free, including Google and most of the bigger analytics software companies such as Adobe, Webtrends, etc. Tag management software essentially injects code into our website, how can we trust that our website...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Software / Online Tools Software / Online Tools: Consider social analytics, social sign-on, ratings/reviews tools, YouTube paid account, video editing software, mobile app downloads, image subscriptions, etc.

  5. Google Product Listing Ad Search Clicks Up 210%, PLA Budgets Grow 600% [Study]

    A Marin Software report says the move paid off – as PLAs surpassed click-through rates of standard text ads. Although conversion figures were unavailable, Matt Lawson, VP of Marketing for Marin Software, noted that a strong click-through rate is...

  6. Extending Your Google Analytics Functionality With the Application Gallery

    Like most modern software, Google Analytics has apps. Many are standalone services or plug-ins to other products that tie into your data through the Google Analytics API. If you use Google Analytics, you likely already know how powerful it can be.

  7. Small Business Social Media: 3 Tips to Get Started

    Most businesses can create a valuable Facebook network, while Google+ is good in a B2B or software/technical market, and Pinterest is good in a homemaking/food/homegoods/fashion market. Also, writing tutorials on how your products work on sites...

  8. PR & SEOs Listen Up! HitTail is Back to Make You Panda Proof

    He has a team of developers and buys old software companies and refurbishes their products. Setting to work, Walling's team cleared up the 28 or so bugs that had crept into the system, hired a database administrator and moved the entire software as...