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  1. Writing Your Way to the Top of Search and Social Results

    So although you want to invest in the most qualified writers, your best writers don’t actually have to be hired guns; they can be your biggest brand advocates who are ready and willing to write reviews for your products and services.

  2. Drive Your Clicks In-Store With Local Inventory Ads

    Local Products – a list of all your products that are in-store. The merchant feed should be uploaded a minimum of every 30 days (although most retailers will do this more often), the local products feed at least once a week, and product inventory...

  3. There's a Good Chance Google Is Rejecting Some of Your Products Right Now

    Data requirements that affect your products’ presence on Google search, potentially impacting whether your products appear on search at all. To update Google Shopping availability (and make sure none of your products are being rejected by Google...

  4. SEO Is No One-Trick Pony

    Developing a sound URL structure is very foundational to this effort (you would rather a URL such as www.sitename.com/products/name-of-product than www.mccoysbikeshop.com/Products.aspx? There are currently more than 1 million results for an...

  5. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    For example, most businesses offer multiple products or services. Setting unrealistic goals for your SEO campaign, such as dominating Google and Bing for every product or service you offer right out of the gate, will most always result in failure.

  6. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    Include products, URLs, and phrases that include your brand name. In AdWords, you can use Google Analytics to segment your brand keywords by channel. The practice of bidding on your own brand terms is a topic that has two divided camps among search...