SEO News

Google Products Search

RSS
  1. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    For example, most businesses offer multiple products or services. Setting unrealistic goals for your SEO campaign, such as dominating Google and Bing for every product or service you offer right out of the gate, will most always result in failure.

  2. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    Include products, URLs, and phrases that include your brand name. In AdWords, you can use Google Analytics to segment your brand keywords by channel. The practice of bidding on your own brand terms is a topic that has two divided camps among search...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    However, most often you will find that the majority of content that is being produced is really focused on marketing products or services and is not necessarily the type of content that is going to attract many new links.

  4. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    DoubleClick says native integration with Google Merchant Center means DoubleClick will monitor advertisers' feeds and automatically subdivide existing product groups by product ID, based on the conversion rates of the products in each group.

  5. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Showcasing Your Products One takeaway Pease noted is that Google recently launched "Dynamic Sitelinks" worldwide. If you don’t have Sitelinks in place, Google will automatically generate the Dynamic Sitelinks, but there is an option to opt out.

  6. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Using these technologies, users can browse products and content in a fast, intuitive way via a clean interface. While this approach allows for indexing by Google, it has proved unpopular with SEOs and developers for several reasons, mainly due to...