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  1. Marin Adds Google Shopping Campaign Management

    With millions of products available for sale and constantly-changing inventory and promotions," Marin's announcement said, "retail advertisers must compete for the attention of consumers through ads that offer compelling visuals, prices...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    Advanced: If you have an ecommerce site, you're likely selling multiple products. Create a flow that makes assumptions, such as, "If a user bought 1 product from brand X, we'll serve them remarketing ads focused on other products developed by that...

  3. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    According to Google, 85 percent of Google retailers advertising products on Google are already using the updated program. Edit destination URLs for specific products. The new Google tools are available for sellers using Google Shopping, the...

  4. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Examples would be special offer pages with expired dates, old job listings, expired real estate listings, out-of-stock products, and so on. In fact, Google continues to dial up the importance of quality content and user engagement signals and is...

  5. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Could Google require ecommerce stores to offer Google Wallet as a payment option or their products will be blocked from Google Shopping? In response, the video search engine is flexing its Google-backed muscle, threatening to take down videos from...

  6. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Google creates ads for search using information about your products communicated through the Google Merchant Center or AdWords using your Inventory file. Retailers who want to create ad groups for products outside of Google's default labels (Brand...