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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    You can use Visual Website Optimizer to dynamically edit the products shown on your homepage to focus on iPhone products for any visitors on an Apple product. From an organic search standpoint, displaying relevant content related to page content...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Most often, when visitors "bounce" from your website it's because they're still researching products, or they aren't convinced your product is right for them. You can now reengage website visitors based on the products, services, or destinations...

  3. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    According to Google research, 50 percent of all beauty shoppers watch a beauty video on YouTube while they are shopping for beauty products. Creating informative and instructional videos for our premium cosmetic and makeup products is only part of...

  4. New Google Shopping Overview & 4 New Tools

    Google's new exclusions feature allows merchants to exclude a sub-group of products from a product groups. The products tab displays all of your product information from the Google Merchant Center. Shopping campaigns are structured so that product...

  5. 4 Ways to Expand PLA Success in 2014

    Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to promote products and increase visibility on search engine results pages (SERPs). When marketers pinpoint products that perform really well within a...

  6. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Advanced technology platforms can drive dynamic ad creation based on demand and intent signals from search, to automatically create ads on Facebook for products that are performing best on Google. What if I search for a specific product from a...

  7. 4 Google Changes and How Online Merchants Can Adapt

    This month Google begins using Google+ user information to accompany products in the form of user reviews, advertisements, and similar material. Google doesn't mess around with search, and they are aiming to be the destination for product searches...

  8. BloomReach Helps Retailers Deliver Personalized Content to Mobile Shoppers

    Once a product category is chosen, BloomReach Mobile shows relevant products based on consumer intent. The "What's Hot" feature addresses the "killing time" aspect of mobile shopping, said BloomReach, and integrates social by showing which products...