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  1. Marin Adds Google Shopping Campaign Management

    Depending on the retailer, a product feed could have thousands or even millions of products. Formatting product feeds and applying custom labels to work with Google Merchant Center. With millions of products available for sale and constantly...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    Create a flow that makes assumptions, such as, "If a user bought 1 product from brand X, we'll serve them remarketing ads focused on other products developed by that same brand. Advanced: If you have an ecommerce site, you're likely selling...

  3. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    According to Google, 85 percent of Google retailers advertising products on Google are already using the updated program. The new Google tools are available for sellers using Google Shopping, the improved ad campaign for product ads on Google...

  4. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Examples would be special offer pages with expired dates, old job listings, expired real estate listings, out-of-stock products, and so on. Duplicate content: Very similar or exact versions of the same page across different URLs, boilerplate copy...

  5. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Google creates ads for search using information about your products communicated through the Google Merchant Center or AdWords using your Inventory file. Retailers who want to create ad groups for products outside of Google's default labels (Brand...

  6. Google Reveals What New & Expectant Parents Search For

    For example, online retailer Magic Beans uses Google Product Listing Ads to reach consumers shopping for baby products on their mobile phones. For example, The Honest Company uses Google search ads and YouTube to reach consumers seeking out organic...