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  1. Combining Social & Content to Earn Visibility & Earn $$$

    Lead nurturing: Finding people who are interested in your products/services When did you know you needed this product? What things were you looking for in this product? Google Alerts Everhart also mentioned that Google Hangouts have worked well for...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    You can use Visual Website Optimizer to dynamically edit the products shown on your homepage to focus on iPhone products for any visitors on an Apple product. From an organic search standpoint, displaying relevant content related to page content...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Individuals who were shopping for kid-related products (In-Market Audiences) Historical purchase analysis determined this was the audience most likely to purchase our product. There isn’t a great amount of content written specifically about our...

  4. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    After all, Mayer's background from her early days at Google was in the core search product. She's worked on Google's core search product, so she is familiar with the product and the search industry. But even if they create a great contextual search...