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Google Products Merchant Center

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  1. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Google creates ads for search using information about your products communicated through the Google Merchant Center or AdWords using your Inventory file. Retailers who want to create ad groups for products outside of Google's default labels (Brand...

  2. Why Google Will Reject, Block, or Flag Your Data Feed

    View your Google errors and suggested optimization's by clicking on Data Quality Details under Data quality in the Google Merchant Center Dashboard: You can see overall data feed information in AdWords, but your Google Merchant Login has a more in...

  3. Google Display Network Remarketing: Convert The Prodigal Shopper

    Google Display Network Remarketing is a free remarketing program which integrates with AdWords, Google Analytics, and the Google Merchant Center to serve product or product page display ads to shoppers based on site pages they visit.

  4. 5 Google Dynamic Remarketing Ads Best Practices

    Send a data feed to the Google Merchant Center Login: You're already doing this if your listing on Product Listing Ads or AdWords. Moreover, Target can show you specific shoes you looked at, and items that relate to those shoes (shoe categories...

  5. Product Listing Ads: How to Maximize Your Returns

    Make sure that feed is always up to date and upload it into Google Merchant Center, which provides some tools to manage it. Link your Merchant Center account to AdWords, and you're ready to start showing the nice product specific ads with images...

  6. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    You need to control the feed to be able to control the errors in the Google Merchant Center just to make sure your products are still live on Google Product Listing Ads. In this video, Rick outlines the importance of making data feed changes, such...

  7. Google Product Listing Ad Search Clicks Up 210%, PLA Budgets Grow 600% [Study]

    Keep Your Merchant Center Feed Fresh: Don’t set it and forget it. While the holidays no doubt contributed to the PLA budgeting spike, people don’t stop shopping online once the holidays are over, and Lawson said PLAs offer advertisers a prominent...

  8. Google Catalogs Design Tips: How to Best Showcase Your Products

    There are some types of industries where catalogs are meant to list every single item available from a particular merchant (office supply catalogs come to mind). Most print catalogs do not have section headers that lead the consumer back to various...

  9. AdWords Christmas List: 6 New Features Google Should Add in 2013

    Many things I read say you should tag your products in the merchant center with special IDs that will help Google AdWords show more data. If I do a query that has products attached to it within the Merchant Center – the ads are shown.