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  1. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    But even for web developers preferring custom Javascript development, the newly added History API, which is part of the HTML5 specification, provides a simple interface to push full URL updates to the browser bar on the client side without using...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    Amazon and Neflix have set the bar for personalization. As seen below, Amazon.com customizes the content of the homepage based on products you have viewed in the past: From an organic search standpoint, displaying relevant content related to page...

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    People will ask more questions in the search bar which push us to optimize our anchor text leveraging paid search data, Google Webmaster Tools, and Bing/Yahoo keyword data; putting additional emphasis on keyword research (using internal search...

  4. Gamification in Marketing: Lessons from the Khan Academy Website

    They loved the progress bar, the popup rewards, and the accumulation of points and badges. On your website, treat every visitor engagement with a button, link, form, and scroll bar as a micro-conversion, a mini-outcome leading to the desired one.

  5. Google Celebrates Gay Pride Month, Supports LGBT Employees

    Right now, any LGBT-related searches online currently bring up this specially designed search bar: Google further makes itself part of the movement by extending its products to the movement. Google is celebrating gay pride month in a big way.

  6. New Targeting & Tools for Small Advertisers on Twitter

    Self-service platforms like Google and Facebook have a lot of great features, so the bar is high," adds Schumacher. While the company positions for broader interest in its paid media products, it is expanding the tools and services it offers...