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  1. Writing Your Way to the Top of Search and Social Results

    So although you want to invest in the most qualified writers, your best writers don’t actually have to be hired guns; they can be your biggest brand advocates who are ready and willing to write reviews for your products and services.

  2. New social media index includes fast-entry IPO rule

    It will serve as the underlying for euro-denominated certificates in Germany and Switzerland, where the products will be available in Swiss franc, euro and dollar-denominated versions. The 10 stocks currently in the index are Facebook, Google...

  3. Drive Your Clicks In-Store With Local Inventory Ads

    Local Products – a list of all your products that are in-store. The merchant feed should be uploaded a minimum of every 30 days (although most retailers will do this more often), the local products feed at least once a week, and product inventory...

  4. There's a Good Chance Google Is Rejecting Some of Your Products Right Now

    To update Google Shopping availability (and make sure none of your products are being rejected by Google), audit your inventory feed to replace any outdated availability attribute: Data requirements that affect your products’ presence on Google...