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  1. There's a Good Chance Google Is Rejecting Some of Your Products Right Now

    To update Google Shopping availability (and make sure none of your products are being rejected by Google), audit your inventory feed to replace any outdated availability attribute: Data requirements that affect your products’ presence on Google...

  2. SEO Is No One-Trick Pony

    Developing a sound URL structure is very foundational to this effort (you would rather a URL such as www.sitename.com/products/name-of-product than www.mccoysbikeshop.com/Products.aspx? From there, you might also want to do some site: searches in...

  3. Centralizing Location Data: 3 Steps to Local SEO Success

    Critical data for each and every location includes business name, address, phone number(s) webpage/site URL, hours of operation, categories, products/services offered and areas served. Minimally, marketers should focus on three important sets of...

  4. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    For example, most businesses offer multiple products or services. Setting unrealistic goals for your SEO campaign, such as dominating Google and Bing for every product or service you offer right out of the gate, will most always result in failure.

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    However, it illustrates the point that the majority of the content that is being produced for products and services at the enterprise level is typically not the kind of content that attracts links, even though the pages that detail those products...