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Google Product Shopping Campaigns

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  1. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Google Shopping Campaigns are replacing the existing Product Listing Ads Campaign format. Once you've created your new Shopping Campaign, remember that your old Product Ads are pulled from the same place as your Shopping Campaigns – your product...

  2. Google Reveals What New & Expectant Parents Search For

    It makes sense that content and campaigns should look great on mobile, then, and not just as a subset. For example, online retailer Magic Beans uses Google Product Listing Ads to reach consumers shopping for baby products on their mobile phones.

  3. The 4 Most Interesting Features in Google Shopping Campaigns

    Custom labeling will allow retailers to integrate more detailed product information into their feeds and ultimately their campaigns. Last week, Google confirmed that it would be forcing migrations from the current PLA format to the new Shopping...

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    The data that I’ve provided here support the fact that tablets are not the same as PCs as Google is now proposing with enhanced campaigns. We allowed the campaigns to run for a few days to see if performance would improve or level out, but it didn’t.

  5. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Simply create new Facebook campaigns with the specific goal of lead outreach, and then tailor your KPIs accordingly. Then, use Facebook advertising to re-engage the product-category page visitors on with a tailored creative, incentive, or offer to...

  6. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Early this year, Google will roll out Shopping campaigns in the US, with full global availability later in 2014. Google announced it would be lumping desktop and tablet device data together with the release of Enhanced Campaigns in February 2013.