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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Being transported to some random third-party site is not exactly what I had in mind after searching for a product, service, or solution. Google ends up dishing out more and more organic search traffic, even when there are problems on the site...

  2. Drive Your Clicks In-Store With Local Inventory Ads

    Google will use the store ids and each product’s unique identifier (Itemid or webitemid) to link the feeds. Currently, if a user clicks on a local inventory ad, they are taken to a Google-hosted merchant page instead of the product-specific page of...

  3. SEO Is No One-Trick Pony

    Developing a sound URL structure is very foundational to this effort (you would rather a URL such as www.sitename.com/products/name-of-product than www.mccoysbikeshop.com/Products.aspx? Once you have developed a list of targeted keywords, you must...

  4. Former Google Employees Launch Adult Entertainment Search Engine

    When asked about the project, Rowntree shared why there was a need for a product like Boodigo: The search engine contains a double process of verification, which works to first find the proper content based on the search terms and then makes sure...

  5. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Setting unrealistic goals for your SEO campaign, such as dominating Google and Bing for every product or service you offer right out of the gate, will most always result in failure. With an incremental strategy, you can optimize for one product or...

  6. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Before call analytics the only method of identifying profitable keywords was to dig into your Web analytics to see which keywords generated an online conversion, which usually meant they purchases a product or filled out a form.