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  1. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    But according to a new study by YouTube marketing company Pixability, these shoppers are bypassing major brands for product recommendations, instructional guidance, and social engagement from thousands of YouTube beauty personalities and vloggers...

  2. PPC Management Operations: The Ultimate Guide

    When things change on the website (for example, sales or product pages are added), the sitelinks can also change to drive traffic to the new pages. Consider Remarketing and Product Listing Campaigns But keep in mind that every new advertising...

  3. 4 Ways to Expand PLA Success in 2014

    Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to promote products and increase visibility on search engine results pages (SERPs). With the introduction of Google Shopping campaigns, product inventory...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    What if I search for a specific product from a particular brand? For a marketer, understanding that I searched for Black Rain Boots, clicked on a Product Listing Ad (PLA) for a particular brand, then two days later searched on that same brand name...

  5. Google Showcases Back-to-School Shopping Trends and Ecommerce Opportunity

    Ninety-four percent of shoppers indicated a promotion or sale would persuade them to purchase a product, Google said. Google combined search trends with surveys to showcase 2013 back-to-school shopping behavior online.

  6. BloomReach Helps Retailers Deliver Personalized Content to Mobile Shoppers

    Once a product category is chosen, BloomReach Mobile shows relevant products based on consumer intent. The "Just For You" feature creates personalized categories for the mobile user based on shared product attributes like brand, color, style...

  7. SEO Into 2014: The Irreversible Changes in Google's Products

    Product Manger of Maps, he explicitly – yet subtly – makes the distinction between what Search and Maps are to be used for: Expect to see similar trends coming from Google Play (and App Store Optimization), Google Shopping (and Shop Engine...

  8. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    The site tries to capture all possible ways a consumer might search for the same product type. This also reassures searchers of the likelihood they will find product matching their query. Consumers have choices, not only where to shop, but which...

  9. Google Product Listing Ad Search Clicks Up 210%, PLA Budgets Grow 600% [Study]

    With Google’s transition to a paid shopping model, advertisers responded in Q4 by ramping up their budgets for product listing ads. PLAs offer a richer ad experience – images, product description, price, and promotion,” he said.