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  1. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    It's also possible that we'll see the release of a premium Google product to give us access to that data through another channel from Google in the year ahead. At the same time, the need for an online presence has never been stronger, while the...

  2. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    Instead of keywords, PLAs use product targets to determine when products in the Merchant Center account appear in the sponsored results. Important note: in AdWords, one type of ad, Product Listing Ads, doesn't use keywords at all.

  3. Landing Page Optimization: How to Identify Testing Opportunities

    You can see this in direct mail, product catalogs, store coupons, etc.just like you can with email marketing, content marketing, pay-per-click (PPC) advertising, and so on. For Amari that was creating supporting information and a clearer call-to...

  4. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    Most brands find it easier to dominate search engine results for the name of their company, brand, product or service. Most who optimize know that optimization for brand, product/service, and location can greatly increase visibility in search...

  5. SearchDay: SEO Issues with Global Expansion

    This causes a problem on search engines because the web pages of the older â””discontinuedâ”” version of products generally ranks higher than the web pages of the newer versions of the same product, which we have in stock and want to sell.

  6. Implementing your Search Strategy for the Latino Market, Part 2

    Rafael Jiménez, general manager of the advertising and publisher group for Yahoo Hispanic Americas, says one of the most popular online communities in the regional Latino culture (with over 20 million Latino users), that search engine marketers...

  7. Search Engine Forums Spotlight

    New Domain for New Product Line High Rankings Forum Visitor Numbers Impact Algorithm, Search Engine Results Pages Search Engine Watch Forums MSN Search Toolbar rolls out more international versions.msnsearch's WebLog Jul 17 2005 4:39PM GMT