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  1. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    The difference between a hapless testing plan and a clear map to winning the Internet through CRO all comes down to the quality of your insights and knowing how to use them. Maybe there are features that could be bundled together to create the most...

  2. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    If you offer the best quality, then any searches including the term "best" would be worth upweighting in your model, because they probably reflect the more influential touchpoints. If I sell a non-essential product that people might wait until...

  3. Why Content Marketing is a Definitive Method for Success in 2014

    With so many companies increasing their content investments in 2014, it could become a true battle for search visibility, even if the content you create is of high quality. While the importance of quality content has been preached for a long time...

  4. These 10 Types of Blog Posts Save the Day When You’re Out of Ideas

    The important thing to remember is that no matter which type of content you decide to write, quality is a key ingredient. While it can round out the profile of your company personae to talk about the charitable things that you’ve done, to brag...

  5. Facebook on Graph Search Posts Index: 700 TB of Data & 100+ Ranking Factors

    Facebook search quality and ranking engineer Ashoat Tevosyan shared a peek under the Graph Search hood in a post on the Facebook Engineering page yesterday. The majority of the work--infrastructure, ranking, and product--has been accomplished in...

  6. Ecommerce Product Pages: How to Fix Duplicate, Thin & Too Much Content

    The redirects will also help Google sort out the true version of your product page, and can help with any potential crawl budget issues. Rel=next, rel=previous: This markup tells Google to treat ecommerce product listings spanning multiple pages in...