A method, a system and a computer program product for ranking reviewable entities based on sentiment expressed about the entities. While Google's Panda updates did help define "better content" through a user-focused lens, with Panda's future as...
When users search for your app, they often want to go deeper and see what in-app content fellow users find interesting," said director of product management at Google+ Seth Sternberg in a blog post. Google has announced that its desktop and mobile...
Site managers and marketers can become complacent with their sites, viewing the same top level and product/service pages, blog pages, news pages, and so on. Shopping Cart Dynamic Pages: Depending on your ecommerce cart platform, you may see pages...
EconsultancySimple, functional, attractive homepages that have clear navigational links, helpful search functions, promotional images, barcode scanners, simple forms, and helpful product information. Google Places For Business Gets Its Own iPhone...
I'm kind of a supply-side marketing guy, which is if you have a great product, everything flows from there. Lastly, with Google authorship taking a strong foothold on rankings and the comments coming from Eric Schmidt about information that is tied...
When a user does a search that Google deems product-related your feed will be scanned for products that match the search query used. Product Listing Ads (PLAs) were introduced by Google last year as a way to deliver product specific ads containing...
Going Viral not Required to Succeed – with YouTube’s Lane Shackleton – Ramblings About SEO BlogThe product manager from YouTube's monetization team chats with Eric Enge about being successful on YouTube, the role of organic search, AdWords for...
Conversion oftentimes happens if a user currently has a free product and they're upgrading to a paid product – that conversion happens inside the Apple Store or inside Google Play. For example, are your users leaving product reviews, referring the...
They have the opposite problem of Google: Thousands of "feet on the street" reps to get their arms around SMBs; but not always the same product focus or swiftness to innovate local and mobile products.
Ever since last year’s rollout of the new product listing ad (PLA) system from Google, there’s been an ongoing debate about whether PLAs steal from paid search. Semantic technologies can also develop much more granular product targets in PLAs.
More important was channel conflict, as Google began to compete directly with affiliate marketers via its product listings, which usually appear at the top of product search results. Hirschle, head of Google Affiliate Network, cited the rapid...
SERP Conditioning leads users to check (and click) the feature area of Google's SERP design that prominently displays information pulled via the Knowledge Graph, Google Maps, and – conveniently for Google’s revenue – Product Listing Ads (PLAs...
In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major questions and issues surrounding Google Shopping, including Google Shopping data feed best practices, reasons why you might not want to list on Google Shopping...
Unruly Analytics is super easy to use, has a sleek user interface and offers beautiful data visualization which updates in split seconds.said Irène Labus, Analytics Director of Havas, who has been beta-testing the product.
The product page offers multiple ways to engage, with a zoom button (subjectively probably not big enough), and plenty of other user-centric options such as writing reviews, checking inventory, etc. Home Depot offers clear branding, white space to...
Prepare for Product Ads Coming in Q3 2013 – Bing Ads Developer Blog and ForumProduct Ads are in testing now and, when rolled out this summer to U.S.advertisers, will include image, price, description, and merchant information.
This is especially ironic when a Google product is affected. Google's computers determine the order of our search results using a series of formulas known as algorithms. Google Search Quality Team After you have meticulously completed a link audit...
During a keynote, Paul Feng, product management director, Google AdWords, shared a couple pieces of news during his afternoon keynote: Several pay-per-click marketing leaders gathered in Austin, Texas, for HeroConf this week and shared their top...
You can see this in direct mail, product catalogs, store coupons, etc.just like you can with email marketing, content marketing, pay-per-click (PPC) advertising, and so on. During the Landing Page Optimization session at SES New York 2013, Justin...
Product/service keywords in reviews Product/service keyword in website URL Google Places was recently replaced with Google+ Local – a merging of Places and Plus that serves up your Google+ Local listing in Search and Maps results on mobile devices...
