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  1. The Rise of the User Experience Marketer

    Both marketers and UX professionals must focus on creating a positive customer experience in order for a website or product to be successful. Mastering these tools and ideas can help marketers understand their users’ feelings about a site or product.

  2. Evolution in Digital Marketing Skill Sets

    As quoted from Sarah Turk at IBISWorld, "Brand awareness and niche labor skills are key to product differentiation" for marketing agencies. Or, analogous to search marketers who ignored learning Google Analytics back in 2005.

  3. Your Job Is to Make Google Look Good

    Product descriptions Yes, that's right, if you want Google traffic, your job is to make Google look good. They know that improved quality helps them build stronger relationships and higher levels of activity with their users, and ultimately, this...

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  4. Matt Cutts Extends Leave From Google Into 2015

    Duane Forrester, the senior product manager responsible for webmaster outreach, was let go in the latest round of Microsoft layoffs. Cutts had essentially become the face of Google in recent years and a lot of faith and credibility has been placed...

  5. Writing Your Way to the Top of Search and Social Results

    Organic content still has value on Facebook, and Pages that publish great content — content that teaches people something, entertains them, makes them think, or in some other way adds value to their lives — can still reach people in News Feed...

  6. Secret Sauce LoMo Tips for More PPC Sales

    Local Google Shopping is a Google Shopping feature (not text PPC), so you'll need to update your Google Shopping Campaign data (in the form of a local product feed) to reflect local information. Google gives you the option to highlight product...

  7. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Being transported to some random third-party site is not exactly what I had in mind after searching for a product, service, or solution. Google ends up dishing out more and more organic search traffic, even when there are problems on the site...