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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    This new reporting tool includes graphing capabilities with bar, lines, and pie charts. Paul Feng, director of product management AdWords Platform, introduced reporting improvements for advertisers to help visualize and test real-world data.

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    Amazon and Neflix have set the bar for personalization. Using Monetate and leveraging past purchase behavior for customers with accounts, the retailer was able to dynamically serve up personalized sizes for each product that had the right fit and...