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No Marketing Automation Platform Data: If you're running a campaign on Adwords and a random visitor clicks on your ad from the keyword "software solution", you'll serve a page that is all about your "software solution".
If you've been guest posting solely to obtain links, without regard to any other benefit, here's how to make the shift into a high value content marketing campaign. Relationships with influencers can add a great deal to your overall content...
Creating an awards campaign is another highly effective method for netting relevant links. It's a lot of work, but like any good linking campaign the input matches the output. The link relevancy component with an awards campaign comes by targeting...
While this approach is certainly valid and should not be overlooked, I’d like to challenge it as the first place to start a link campaign. You have a formal relationship with them and are doing good things in the community: Let Google know about it.
This content is the backbone of any successful SMI campaign. Every year, somebody proclaims that SEO is dead simply because Google has made some changes to its algorithm. I also believe that social properties like Facebook, Twitter, LinkedIn and...
Signs that the company did genuinely go on to "change their ways" is evidenced by their 12 Days of Linkmas campaign, which was truly an end-to-end inbound campaign. After some high profile SEO hires such as Michael King, they got dinged by Google...
We always see a bump in branded traffic after a big campaign! The latest Google changes have put a real emphasis on high quality, unique content that is linked to by quality sites. The future of SEO is not in the technology, it’s in the ability to...
The ‘Bing it on challenge’ signified a sharper and more aggressive strategy whilst Google’s new paid for shopping results came under scrutiny with the "Scroogled" campaign. Google continued its clamp down of third party tools that 'scrape data...
While it may seem like a campaign that's flexible, that's not what it's about. An agile marketing campaign needs to be able to adapt and intuitively grow based on your key findings and strategy. If you can closely measure the impact of a tactic on...
Now actually managing a global SEO is campaign is a whole post or two in itself as you look for variance and differences across local nuisances, translation, search engine types, and global law. There are many ways to build an enterprise SEO campaign.
As a result, getting updated information (e.g.specials, bad PR responses, new campaign creative) can typically be communicated much faster through SEM. This is true for any paid campaign and includes both the pages they land on and the route they...
Marketers oftentimes get caught up in a campaign idea that they know "readers are just going to love. Unfortunately, this makes it difficult to work with bloggers (especially because of Google's guidelines against paid links) and challenges...
Of course not – you want to maximize the revenue from your campaign. I think there's a strong argument that SEO has grown up a lot recently and that you no longer need to just specialize in search to succeed in Google.
Now, that’s not to say you can’t publish it only on your blog and still have a successful campaign because it definitely happens. But rarely do you read anything about the other “behind the scenes” elements that go into pulling off a successful...
The web's already starting to feel like a dead sea awash with the litter of dull, over-designed infographics dumped out by cheap content producers without any thought about what consumers actually want to see, what interests or excites them, what...
For example, SEO shouldn’t be an after thought – when PR, marketing or social media is creating content for a campaign, SEOs should be actively involved in finding the best keywords and links to infuse, way before publishing deadlines.
Since the specifics (e.g.geo targeting) of Limited Run’s campaign were not revealed, we split the test up. Looking at aimClear’s total organic traffic from every source, which excludes Facebook ads and what we can see in Google Analytics...
Ah, the basics.these are the tactics that can form the foundations of any link building campaign, no matter what your niche or budget. What you should not do can sometimes be just as important as what you should do, so let's talk about some things...
The cultivation of quality backlinks is massively important in any SEO campaign and you should have a clear strategy of how to get them. Effective keywords can change very quickly but tools like Google Analytics allow you to keep on top of keyword...
The presenter posed a compelling argument about how paid links can augment an SEO campaign, focused in three key areas of context. With Google’s own webmaster guidelines indicating that site owners shouldn't “participate in link schemes designed to...
