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  1. So... You Think SEO Has Changed?

    And, because it's hard to measure ROI in links, it typically wasn't the first choice for a lot of marketers who couldn't explain the value of those activities to people who didn't understand SEO and hadn't yet realized the power of content...

  2. Google AdWords Adds Consumer Rating Annotations

    These annotations—which need no setup—help drive website traffic with the power of consumer opinion," AdWords said in its help files. You may already be familiar with Google's Consumer Surveys. If you've been wondering what Google intends to do...

  3. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    The power of Google Now as a movement toward predicting a user's needs, rather than reacting to them, is a big shift in 2013. The expansive growth of mobile traffic in 2013 has led to some major changes and opportunities in the mobile marketing space.

  4. Could Bing Ever Overtake Google in Search?

    And, it seems to me that Google's market share increased pretty significantly after they partnered to power AOL's search. YouTube traffic on mobile has skyrocketed from 6 percent two years ago, to 25 percent last year, to 40 percent of all YouTube...

  5. Ecommerce Product Pages: How to Fix Duplicate, Thin & Too Much Content

    Aside from low value content concerns, hosting a mass of duplicated product pages dilutes your site's PageRank or link equity, which weakens its overall ranking power of your important content. If you run an ecommerce site and you've seen traffic...