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  1. How to Take Advantage of Google AdWords’ Improved Geotargeting

    Think about the power of knowing that information when optimizing your campaign. Match U.S.metro targets to Nielsen Designated Market Area (DMA). Another great way to take advantage of geotargeting is to better leverage the market differences in...

  2. Google Told to Fix 4 Areas in Search, Advertising to End Antitrust Inquiry

    The EC has the power to fine firms as much as 10 percent of their annual revenues, if they are found to have breached competition laws. The senators also called on the Federal Trade Commission (FTC) to step up its investigation by considering both...

  3. Should the Government Decide Where You Rank at Google?

    Google is the 800-pound gorilla in the search space and that's an extraordinary power to wield. It would be nuts to rely on them to power my entire business. Critics of Google also point to its massive market share and the ability to collect...

  4. U.K. Debates Google Monopoly, Search Neutrality

    Yes, Google's power and search neutrality were the topic of debate at Parliament yesterday. Citing Google's dominant U.K.market share -- 91 percent as of this month -- Jones said that local companies are being "squeezed out by unfair and anti...

  5. Microsoft adCenter Powers All Paid Search Advertising on Bing / Yahoo Search Alliance in U.S. & Canada

    Starting today, Microsoft Advertising adCenter will power 100% of the paid search advertisements on both Bing and Yahoo! Quicker to Market - similarities between the two search engine advertising platforms will mean that more advertisers will enter...

  6. Google Guilty of Defamation; Google/Apple Extend Search Deal & Latest Search News

    The Power of Wolfram|Alpha is Coming to Android - Wolfram|Alpha Blog IDC research indicates that Apple will have 21 percent of the mobile advertising market by the end of the year, while Google will drop to 21 percent, Microsoft will drop to 7...

  7. 2010 Search Predictions: The Experts Weigh In

    In addition to building and powering our own Citysearch app, we power some of the most talked about social city guide apps, like Urbanspoon, Loopt and Where, to offer users a customizable experience. The bottom line is that when it comes to any...