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  1. The Rise of the User Experience Marketer

    I’ve seen firsthand the power of user testing, but usability tests deliver well-known diminishing returns. This week’s big mobile search news – that Google is adding mobile-friendly site labels in mobile SERPs – highlights the rising importance of...

  2. Writing Your Way to the Top of Search and Social Results

    We are writing for the attention deficit mobile user and the desktop power researcher. Follow Google’s Right Way to Write Brands and marketers can gain inspiration from the E-A-T (expertise, authority, and trust) concept outlined in Google’s Search...

  3. Secret Sauce LoMo Tips for More PPC Sales

    Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile advertising tailored for local traffic. Google My Business Google gives you the option to highlight product availability in...

  4. Tolstoy’s 186th Birthday Honored With Interactive Google Doodle

    Tolstoy's lasting influence is a testament to the power of his art, which will remain relevant as long as the questions of life and death occupy our minds, which is to say - forever. On what would be Russian writer Leo Tolstoy's 186th birthday...

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    Typically these folks include corporate branding, the business unit that you are suggesting the content for, the individual owner of the page or content segment that the new content would apply to, social media, and of course any executives that...

  6. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    Other studies also validate the power of surprise. Campaigns that evoke emotion, personalize and promote social interaction amplify the power of good deeds -- and sales. Customers engaged with personalized, emotional messaging are up to 20 percent...