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  1. International Expansion: Break Down Barriers With Google+ Hangouts

    Rather than exchanging a long string of emails, a five-minute Hangout at 5 a.m.with my boss solved the issue and got the project back on track. Plus, look no further than NASA, which held its first Google+ Hangout on February 22 with a few...

  2. Inorganic vs. Organic Backlinking Strategies: Getting Back to Basics

    Google's origins are academic in nature, having started as a research project at Stanford University. The research project then went on, “to convert the backlink data that it gathered into a measure of importance for a given web page.

  3. 13 New Year's Resolutions Every Marketer Should Make in 2013

    It will allow you time to focus on what you are best at, contributing to a project in the most effective way possible. One of the biggest reasons a project fails is cross-functional teams are siloed, so start talking to the social team.

  4. Is Agile Marketing the Future of Search in 2013?

    For anyone who is experienced in SEO, I would suggest that rather than trying to develop new skills in search, perhaps you should buy a book on agile project management instead. Learn From Agile Project Management

  5. 4 Ways to Rethink a Facebook Advertising Campaign

    This can then be used to project and extrapolate ROI on future campaigns. This means—at least for most companies—that Facebook is relegated to the less profitable brand advertising space and, as a result, generates only $4/user annually (compared...