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Google Play Store

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  1. SEO Into 2014: The Irreversible Changes in Google's Products

    Expect to see similar trends coming from Google Play (and App Store Optimization), Google Shopping (and Shop Engine Optimization), etc. What algorithms, if any, will come into play? Google Maps (and its Yelp-like counterpart, Google+ Local) have...

  2. Facebook Home Hits 500,000 Downloads, Getting Negative User Reviews

    According to Evans, Facebook Home passed 500,000 downloads from the Google Play store on Sunday, noting that the app had gone from the "100k-500k" downloads category to "500k-1m". The lack of supported devices aside, Facebook Home hasn't had great...

  3. Driving Consumer Insights With Mobile Analytics

    And then specific to the Google Play store, here are even more things you can measure: Conversion oftentimes happens if a user currently has a free product and they're upgrading to a paid product – that conversion happens inside the Apple Store or...

  4. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    Your app is one of a million, with 700,000 available in Apple’s App Store, and an equal number in Google Play. The descriptive content submitted with the app is vital to the app’s success in the app store when submitting an app to app stores.

  5. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    Now Microsoft has posted a scathing blog post, "Don't Get Scroogled by Google's App Store", to details how Google Play sends personal information (e.g.users' full names, email addresses and locations) – to developers each time an app is downloaded.

  6. Landing Page Optimization: How to Identify Testing Opportunities

    You can see this in direct mail, product catalogs, store coupons, etc.just like you can with email marketing, content marketing, pay-per-click (PPC) advertising, and so on. This can come into play when you're using different vendors and third-party...

  7. Pros & Cons of the Top Mobile App Tracking Methods

    The Referrer provides a method that allows advertisers to pass tracking parameters to the Google Play Store, which then in turn passes these parameters back to the source at the time of app download. OpenUDID is a free, open source UDID initiative...

  8. Google Kicks Ad Blocking Android App Out of Google Play Store

    Google has removed ad blocking app Adblock Plus from the Google Play store. The app developer told The INQUIRER that in late February Google began forcing Android users to manually configure a proxy server in order to run Adblock Plus, and last...

  9. Android's Google Play Store Turns 1

    Well, it's not really Google Play's first birthday, but it is exactly a year to the day since Google rebranded its Android applications store. Google Play is celebrating its first birthday today, and is doing so by giving away free and cheap...