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  1. Android’s New Feature Paves Way for Apps Replacing Web

    It’s unclear whether Google will go about this by asking developers to create a demo version of their app or if Google will create the streamlined versions themselves through the Google Play store. There isn’t any word from Apple on whether they...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Now Google is starting to develop a solution to measure in-store transactions that track off-line conversions. Using this expanded data, advertisers can optimize and deliver more targeted ads when considering in-store transactions.

  3. How Vine Has Changed the Video Landscape in Just 12 Months

    Vine is also one of the top 40 free apps on both the iTunes App Store and Google Play. Vine recently celebrated its first birthday. The day before, the Vine team said on the Vine Blog: When we launched Vine on January 24, 2013, we didn't know what...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Set up local searches to trigger social promotions that offer discount coupons for in-store purchases. Here’s where that cookie data comes into play. Advanced technology platforms can drive dynamic ad creation based on demand and intent signals...

  5. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    It can be a customer searching for store directions, calling your business directly or visiting in person. Mobile marketing is no longer an aspirational play for some new pie in the sky. The biggest challenge today, according to Google, is...