Expect to see similar trends coming from Google Play (and App Store Optimization), Google Shopping (and Shop Engine Optimization), etc. What algorithms, if any, will come into play? Google Maps (and its Yelp-like counterpart, Google+ Local) have...
This result reassures the searcher that by shopping Overstock, he/she could, in fact, complete a purchase online, rather than only browsing the catalog before making a trip to the brick-and-mortar store.
For example, a home furnishings store may have a community of professional interior decorators as well as hobbyists who will exchange images that spark new ideas. While the marketing industry is still uncovering new ways to monetize Pinterest...
When you consider that 60 percent of consumers already consult their smartphone on their way to a brick and mortar store (according to Deloitte Digital), it's undeniable local SEO will play an increasingly dominant role in every marketing strategy.
Google Crashes Facebook Home’s Easy Updating Party, Now Requires All Play Apps To Be Updated Through The Play Store – TechCrunch"An app downloaded from Google Play may not modify, replace or update its own APK binary code using any method other...
According to Evans, Facebook Home passed 500,000 downloads from the Google Play store on Sunday, noting that the app had gone from the "100k-500k" downloads category to "500k-1m". The lack of supported devices aside, Facebook Home hasn't had great...
And then specific to the Google Play store, here are even more things you can measure: Conversion oftentimes happens if a user currently has a free product and they're upgrading to a paid product – that conversion happens inside the Apple Store or...
Your app is one of a million, with 700,000 available in Apple’s App Store, and an equal number in Google Play. The descriptive content submitted with the app is vital to the app’s success in the app store when submitting an app to app stores.
IDC: For Mobile Advertising Networks, Era of Dominance Is Over – IDCMobile ads to hit $7 billion this year; $2.8 billion spent on mobile search ads (up from $1.6 billion in 2011) and Google dominates with $2.166 million in revenue; Facebook was...
Now Microsoft has posted a scathing blog post, "Don't Get Scroogled by Google's App Store", to details how Google Play sends personal information (e.g.users' full names, email addresses and locations) – to developers each time an app is downloaded.
You can see this in direct mail, product catalogs, store coupons, etc.just like you can with email marketing, content marketing, pay-per-click (PPC) advertising, and so on. This can come into play when you're using different vendors and third-party...
App ads: You can promote your mobile applications by linking directly to the Google Play Store or Apple App Store. The Google Display Network is vast with abundant opportunity to generate great results.
The Referrer provides a method that allows advertisers to pass tracking parameters to the Google Play Store, which then in turn passes these parameters back to the source at the time of app download. OpenUDID is a free, open source UDID initiative...
Take, for example, a web store owner I’ll call Luke, who has one of those old-fashioned shopping cart websites; tiny product pictures, ugly fonts, clumsy navigation, narrow body. When you remind your prospects that they have options and room to...
Google has removed ad blocking app Adblock Plus from the Google Play store. The app developer told The INQUIRER that in late February Google began forcing Android users to manually configure a proxy server in order to run Adblock Plus, and last...
Well, it's not really Google Play's first birthday, but it is exactly a year to the day since Google rebranded its Android applications store. Google Play is celebrating its first birthday today, and is doing so by giving away free and cheap...
All updates are now available for download in the Google Play and Apple App Store. Google has announced improved search and sharing features for its Chrome browser running on Apple's iOS smartphone and tablet platform.
A couple of Foursquare ideas for getting people nearby to consider your store: increase footfall on slow days with a discount for people that check in on Foursquare during quiet times of the week. Use geofencing technology to give people already in...
There are so many user-agents that asking a CDN to store a special version of a page for each user-agent might be too much of a burden. There are a couple of tough factors at play here. It is, however, rare to discover that buried deep within...
Traffic that doesn't immediately convert can still be valuable, and it can lead to a conversion later, whether it's through a return visit to your website or a purchase in a store, for example. There are cases where you can tell that a link gave...
