At one time, I was a residential real estate developer. Pay-to-play blogs where money, not editorial approval, determines if a post is published. After you have meticulously completed a link audit and followed all of the steps necessary to emerge...
Now it’s time to either pay for or make a play for premium organic real estate for “down parkas” in the search engine results. To understand what Google sees, you can type cache:http://www.example.com/thisisyourcategoryurl in Google and then select...
Today they are taking up valuable real estate and possibly putting you at risk for a Google ad space penalty. If ecommerce is your site goal, do you really want to lose that much real estate to a nav bar?
If the mantra for real estate is “location, location, location”, then the mantra for communications professionals should be “consistency, consistency, consistency. Industry relevance, influence, and brand trust all play a factor.
Search for most any brand and within the top 10 organic links you’ll see SERP real estate (digital shelves) littered with branded social media pages such as Facebook.com/BRAND and Twitter.com/BRAND. But if you click to Page 2, you’ll see her Tumblr...
Its size takes the browser's tools and scrollbars out of the usable screen real-estate count. If we take the design into play, we see that the main content area is limited to 1250 pixels, with a center column content area (center_col div) as 556...
Now, for the job of improving conversion rates, the single most valuable piece of real estate on your channel page is the Clickable Channel Banner. Next, to make a big impact on your conversion rate, select the option to have your video play on...
This is critical because many sites use their prime title tag real estate (the beginning) with their company name. They play a big part in optimizing your images as these tags are picked up by engines when including your images as part of image...
Expect Google to continue to play with this space, as they determine whether new services and features they offer are a good fit for this real estate. Two search blogs reported seeing different Google SERPs tests late last week.
Wikipedia, blogs and social networks take up the next section of real estate with news results to follow. Instagr.am comes up first with App Store and Google Play right after. Google We’ve gathered these four search engines in order to test the top...
With this sentiment we know that the old real estate adage of “location, location, location” holds as true in SEO as it does in the “real world” however it gets even more true when we consider the other elements that come into play.
Claim Your SERP Real Estate With Google's Product Extension Ads While meta tags aren't the magical solution that you may have heard, they still play an important role in helping your site get found in search engines.
Webmasters and SEO experts have been arguing heatedly about why Google is doing this (most point to potential revenue enhancement and the possibility of world domination through the marginalization of Facebook) and what this will mean for the SEO...
Particularly so when you consider the prime piece of SERP real-estate afforded to Google+ for some queries even when I’m logged out. Twitter isn’t alone in their concerns, with cries of foul play coming from within the industry and from wider...
Real estate agents use 2D barcodes on "for sale" signs providing prospective buyers access to virtual tours. Storing a hyperlink presents a myriad of possibilities beyond just loading a web page -- play a video, download a mobile app, check-in on...
The biggest change: the addition of customizable header images allows for more real estate to insert your brand logo, a promotion, or special. Tweets expand to show more information – you can preview embedded photos or play videos directly in...
Open up Turntable.FM in your browser and you’ll be faced with something very unfamiliar – a social media site with a lot of unused screen real estate. Play something nice and you’ve got their attention.
Additionally, this valuable real estate isn't normally controlled by SEO teams, and tends to change often. As such, they may also play into the rankings of a page, as I've described before in my article on CTR and rankings.
While these don't display on every search, you'll take up valuable screen real estate when they do show up. While people indeed play this game at a casino, it isn't relevant if the goal is to sell hotel room nights.
Not so long ago, Google pulled out of real estate search, having effectively been beaten by Realtor.com in the U.S.and Rightmove in the UK. There were a number of reasons why the real estate vertical wasn't ready to be disrupted by a new technology.
