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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Content management systems also play a part in how well content can perform, and how efficient it is to create and optimize content. The BrightEdge survey revealed tools like Google Webmaster Tools (90 percent), Moz (56 percent), Majestic SEO (34...

  2. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    Also coming into play is the vast number of changes and tweaks that Google makes to its search algorithms at any time. Between major algorithms like Panda and Penguin, and just plain old everyday Google algorithmic changes, it can sometimes be hard...

  3. Twitter is Blocked in Turkey, Google’s Public DNS Helps Users Regain Access

    Erdoğan's Twitter crackdown appears to be specifically targeting the alleged leaks, in particular one anonymous account named Haramzadeler, (which apparently is translated as "Sons of Thieves" but could also mean "bastard") and another called...

  4. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    You don't need to be card shark to tip the odds in your favor, but you do need to understand the rules of the game – whether you like them or not – if you want to play. Google makes more money from ads with a high probability of being clicked, and...

  5. Google AdWords Adds Consumer Rating Annotations

    AdWords said it only shows "your business’s highest survey ratings, emphasizing the areas where your customers notice you’re doing a great job," and that data gleaned from Google's Consumer Surveys represents a more objective picture of a business...

  6. 26 Free Must-Have Tools for PPC Success

    Use it to create audiences, play around with targeting, and create an image bank for your campaigns. Google Drive is great for storing Google Docs and other files. Google Plugin for Eclipse Google Suggest is a fun and enlightening way to do keyword...

  7. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    It might play out well overall and there might be more As than Bs. Modeling tools have been in Google Analytics for a while, so hopefully you've all had a chance to look at them a bit. Just go look at the data in Google Analytics instead.

  8. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    And this is where the children come in to play. They are just bystanders innocently trying to play games and accidently clicking on ads. Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause...

  9. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Taking advantage of these three power play that enhanced campaigns delivered. Plenty of changes have been made on both Google and Bing Ads in the last year as a result. With a long list distractions and optimization ideas let's focus on three...