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  1. Facebook Home Hits 500,000 Downloads, Getting Negative User Reviews

    According to Evans, Facebook Home passed 500,000 downloads from the Google Play store on Sunday, noting that the app had gone from the "100k-500k" downloads category to "500k-1m". This can be seen over at Google Play, although Facebook is yet to...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Borrell: There's Money in Local Media – ClickZTraditional and pure-play local media companies are reaping healthy profits from digital sales, according to a new report. Play Services Is Getting Real-Time And Turn-Based Multiplayer, Invitations, In...

  3. Driving Consumer Insights With Mobile Analytics

    And then specific to the Google Play store, here are even more things you can measure: Conversion oftentimes happens if a user currently has a free product and they're upgrading to a paid product – that conversion happens inside the Apple Store or...

  4. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    Your app is one of a million, with 700,000 available in Apple’s App Store, and an equal number in Google Play. Just as Google and major search engines frown on keyword stuffing on websites, stuffing the keyword field with unrelated keywords can get...

  5. 4 Steps to Take After a Google Manual Penalty is Removed

    Pay-to-play blogs where money, not editorial approval, determines if a post is published. After you have meticulously completed a link audit and followed all of the steps necessary to emerge from a manual penalty, you will find a note like this in...

  6. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    Microsoft is on the attack again, this time slamming Google Play for the information it shares when users buy apps. Now Microsoft has posted a scathing blog post, "Don't Get Scroogled by Google's App Store", to details how Google Play sends...

  7. Landing Page Optimization: How to Identify Testing Opportunities

    This can come into play when you're using different vendors and third-party domains for your conversion events. During the Landing Page Optimization session at SES New York 2013, Justin Cutroni (@justincutroni), Analytics Advocate at Google...

  8. The Synergy & Benefits of Optimizing Content as You Write

    Content marketing and content management systems play a large part in this relationship. As Google makes the shift to focus on quality, relevancy, and content, it's essential that brands bridge this gap and time lag between authoring and optimizing...