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  1. SEO Game Change: Are You Setting the Right Expectations?

    But I still play because it's fun. It's entirely possible that you're trying to play softball in a hockey rink. So if you can't play your old way in the new space, look for the right venue or strap on some skates, because it's a different game now...

  2. SEO Into 2014: The Irreversible Changes in Google's Products

    Expect to see similar trends coming from Google Play (and App Store Optimization), Google Shopping (and Shop Engine Optimization), etc. What algorithms, if any, will come into play? Google Maps (and its Yelp-like counterpart, Google+ Local) have...

  3. Google's Matt Cutts Issues New Warning on Advertorials & Paid Content

    They are pay for play types of content which has the unfortunate effect of misleading those who read it. Google’s main issue with advertorials are the fact that the majority of these advertorials are not disclosed by the writers or webmasters, or...

  4. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    For some pure play ecommerce sites, the search results offer another way to reinforce the brand value proposition. A consumer can now get a better sense of offers and pricing before even leaving a search; this is a course charted by Google design...

  5. Doodle 4 Google 2013 Winner's Best Day: When Her Dad Came Home From War

    In paradise, I could play with dragons, ramp with leopards, and chat with fairies.It would be the best day ever when I could finally live in a mystical, dreamy realm. Today's Google Doodle may be the most moving logo Google has ever posted.

  6. 3 Keys to Activating an Audience with Smarter Content

    Here again, data and analytics play a key role in content marketing strategy and execution. There are a number of good free and premium platforms out there to gather and analyze actual demographic, psychographic, behavioral, and social audience...