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  1. How Vine Has Changed the Video Landscape in Just 12 Months

    And what better way to tease them than using a platform designed for real-time marketing. Search Engine Watch expects to see more granular metrics being added to the platform in 2014. Clearly, Vine has already changed the video landscape in just 12...

  2. 5 Social Media Advertising Trends to Watch for in 2014

    The ad platform grew leaps and bounds. For every new social network and ad platform, you're forced to deal with varied ad units (sizes, editorial policies, etc.and management requirements. Could this be a baby step toward a larger advertising...

  3. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    Late last year Twitter bought Vine and rolled it into their platform, later Instagram also included a video feature although slightly longer in format (15 sec vs. Instagram was a lightning rod for ads being inserted in traditionally ad free spaces.

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The challenge is to capture data generated by a multi-device platform. View Google Analytics Summit 2013 Keynote Video You can view the entire video here: Display: The display-ad content and campaigns from which traffic originated

  5. AOL Climbs into 2nd Place in Online Video Content Ranking with 71 Million Viewers

    Meanwhile, video ad viewing is up 100 percent on Adap.tv, 88.2 percent on Google sites, 71.4 percent on the BrightRoll Platform, and 18.2 percent on Hulu. In August 2013, Americans viewed nearly 22.8 billion video ads, with Google sites ranking...