YouTube, as a Google product and video-serving platform, in itself is an opportunity for B2B social networking. On the negative side, Google+ is a platform for content delivery more than a way to “business network.
B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic] – Marketing PilgrimThe most popular platform among B2Bs? All this and much more in our quick recap of search and social marketing news and tips from the past week.
This should come first before you decide which platform you'd like to build your app for (e.g.iOS, Android, etc. Looking at Facebook usage specifically, it's staggeringly huge (20 percent of all pageviews are on Facebook): percent of users' time...
Mobile ad-buying platform Adfonic reports that tablets’ share of mobile ads served on its network climbed from 9 percent in Q2 2012 to 14 percent at the end of Q4 2012, with click-through rates surging in Style – TechCrunch
In 2012 we saw steady growth on Google+ and new features being launched on the platform. We have seen statements from Google that on links embedded in a news release and how much it counts towards rankings.
Twitter Trends: This can be seen in various ways depending upon your Twitter platform…but if you're on the web version like I am, you'll see a Trends section on the main page, which you can adapt. That post was huge news in our industry too.
It’s a more robust platform for companies and LinkedIn believes the increased among searching that is going on within the LinkedIn platform, for companies and individuals, that this is an expectation of our members - that companies have a brand...
From a technological perspective – it is a platform of integrated tools and features. We're in an industry that is now 15 years old and growing rapidly. SEO is forecast to be a $2.2 billion industry, according to the Forrester U.S.
Google Content Experiments is a free and robust testing platform integrated directly into Google Analytics, formerly know as Google Website Optimizer. It’s the single most neglected discipline (just ahead of user experience) within the search...
Help the Internet solve the information overload issue by filtering quality information and offering it on one platform. After Google raised the standards for quality content with the Panda Update and integrated social with search, the message was...
You should have a content plan for: every platform your business has a presence on, every persona you market to and also your off page content marketing plan for reach. Play to each platform’s strengths.
One alternative to the traditional news service is a social media platform that focuses on engagement with a social boost. In partnership with Cision, PitchEngine is a social media news platform with more than 45,000 brands.
Their advertising platform works much like a hybrid of Google and Facebook's platforms – you can create text ads or image ads and have them show based on your targeting that can be anywhere from industry and geography to group membership and job...
Local radio talk shows - write about the topics being discussed in your community now; this doesn’t mean taking a political stand, but you can ask questions and get the conversation going on your platform.
That’s a fact, just as much as failure to put together a good campaign on any platform almost guarantees failure. But does the failure of one company, no matter how large, signal a problem in the platform itself?
There's nothing more powerful than a distribution platform that you can reach out through. FC: I'd say we're about 90 percent industry news now with another 10 percent which are the "evergreen content" articles.
The key to persistent, productive blogging, he said, is to “have a plan, be adaptable and use blogging as a platform to share useful information that provides value to readers but also reinforces sales, referrals and social shares.
Developers can get people talking about their app with Facebook friends directly on their platform and increase engagement for the application. Integrating Facebook Connect to mobile applications is a key way of generating free advertising via the...
Advertise your free tool on your blog, issue a press release, conduct outreach to industry sites that might cover it, look for free tool directories or a free distribution platform like Upload.com to get exposure.
Earlier this month, we extracted Scoble’s list from Twitter and entered 465 names into Conductor’s SEO platform, Searchlight (Disclosure: I work for Conductor). Considerable attention has recently been paid in the search industry to Google’s Search...
