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  1. Why You Need to Own Your Data & Digital Assets

    In addition to analytics and reporting, it is important to put in place a regime of downloading contacts, fans, friends, etc.into formats that facilitate relationship-building away from the platform. After all, it's in the best interest of the...

  2. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    Topsy: A useful social analytics platform (recently acquired by Apple) can help you understand who your influencer is influenced by and what others are sharing about them. While the platform looks like another social analytics platform, it actually...

  3. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    In addition to the optimization of owned, earned and paid media for search, owned assets should also be orchestrated with one another using every available tactic to achieve optimum reach, enabling audiences to interact with the brand on its own...

  4. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    For example, you may use Social Sprout, a paid management platform and Buffer both with Bitly then review data in individual platforms or as a whole through Bitly. Google Analytics does a nice job tracking the number of visitors to visit a website...

  5. The Role of #Hashtags in Social Media and Search

    The potential for using the hashtag is limitless and can be leveraged across platforms, or uniquely on each social platform. Hashtag.org offers some insight into top trending hashtags on Twitter, however advanced analytics require a monthly fee.

  6. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The challenge is to capture data generated by a multi-device platform. Google says it wants to help businesses put together an accurate image of their customers through Google Analytics. Google Analytics is being used by organizations around the...